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Subscription Wars: Is India Netflix's new battleground?

Netflix has started taking giant strides in Asia, and India happens to be one of its biggest markets. On the back of its recent strategic partnerships with leading Indian telcos, Netflix wants to rule the Indian OTT space. Will the going be easy?

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Subscription Wars: Is India Netflix's new battleground?

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  1. SUBSCRIPTIONWARS IS INDIA THE NEW BATTLEGROUND? Netflix CEO Reed Hastings recently visited India and announced strategic tie-ups with Vodafone, Airtel and Videocon D2H to offer content through their mobile and D2H platforms  EXISTING SUBSCRIBERS ACCESSING CONTENT ON NETFLIX 5M     2nd LARGEST MOBILE MARKET 300M ACTIVE INTERNET USERS      WHY IS INDIA SIGNIFICANT? INR  500 PREMIUM SUBSCRIPTION FEES FOR THE INDIAN MARKET NETFLIX IS TAKING ON GLOBAL OTT PLAYERS LIKE AMAZON PRIME AS WELL AS REGIONAL PLAYERS Netflix has always stayed ahead of competition through its innovative subscription billing features as well as its emphasis on technology. Netflix has introduced an all new carrier billing feature for the Vodafone network which will make the subscription process seamless. Netflix is also investing in newer technologies which will allow it to deliver buffer- free streaming. Can it conquer India? Brought to you by  For more on subscription billing, visit www.cerillion.com 

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