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Publications: Strategy Study Vision

Publications: Strategy Study Vision. Migration to electronic publishing Quicker turn-around Personalized delivery of content (agent) Members need to be trained/enabled to be adaptors will take some years there’ll still be need for paper journal. Publications: Strategy Study Vision.

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Publications: Strategy Study Vision

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  1. Publications: Strategy StudyVision • Migration to electronic publishing • Quicker turn-around • Personalized delivery of content (agent) • Members need to be trained/enabled to be adaptors • will take some years • there’ll still be need for paper journal

  2. Publications: Strategy StudyVision • Web services will expand • service to TC’s, chapters, committees • authoring & delivery of educational content • members-only area

  3. Bring full board up to speed in transition to electronic publishing • Action: Invite Tony Darnea (staff pub) for a 45-min presentation, covering overall directions; adopted assumptions of author/member/library/etc; revenue model + flows; features; 5, 10 yr plans • When: in 2000 (May BoG?) • Team: Publications, Finance

  4. Discussion • Will libraries stop subscribing? • How will CPMT’s IP be valued in the IEEE portfolio • How will we realize the revenue stream ($350k/yr) to fund our “creation/editing” services • What are feature mixes for Xplore • How will IEEE sell it; How will CPMT sell it

  5. Focused/customerized/personalized “Journal” • Action: offer an all-electronic subscription: 3 journals for $15/$20 for 2001 or 2002 • Action: Raise price for paper journal - 2003 • Action: develop a plan by 3/2001, for budget input for 2002

  6. Discussion & How to implement • Started with OPeRA in 1999 -- almost no one used it • Xplore has 1988-2000 issues: richer • Begin collecting color content in PDF versions • print version: B/W, static • on-line: full color, hyperlinks

  7. Discussion & How to implement • 2001: all reviews/etc will be postscript or PDF, color (OPRS) • 1999: have email notification, with ToC • end of 2000: notification will have 2-sentence summary, hyperlink to PDF on IEEE server. • 2003: customerizable profile to notify of Key Papers first, balance of content underneath

  8. Discussion & How to implement • Seek IEEE implementaion of Agent technology ~ 2003 • Reduce # of printed copies by 50% by 2003 • Understand IEEE’s model for sales to various constituencies: libraries, indiv. Subscribers, general public, then optimize our membership offerings • Optimize the $400k/yr flow, not the $70k/yr member subscriber flow • Need to educate members, so they want it, will/can use it

  9. Offer lifetime membership in CPMTConditions: • Pay $30 like (MTT) or similar • must be/remain IEEE member • won’t get printed newsletter -- only on-line/email one • can subscribe to journals • limited to CPMT lifetime • Action: explore alternatives & propose end of 2000 • Team: finance, membership, pub’n/Newsletter

  10. Discussion • MTT did this -- still publishes print nsltr, but may get only e-version on web • no expense; no extra fees • 1/2 of nslter is our advertizing (conferences, books, etc.) so we want everyone to get e-version • still charge $10 for paper newsletter • This is equivalent to unbundling our journals -- no entry barrier ($10) for IEEE members, after initial $30 • We’d never lose members!

  11. On-line dictionary • Action: define 10-20 terms in 2000, for understanding • Action: put full dictionary on-line: 2001 • Team: Publication (Dave Palmer), Tech VP, TC’s

  12. Discussion • The CD-ROM project gives us a multi-year index to 40+ yrs of publications • borrow this for yahoo-style hierarchy • Ask TC’s to define a few dozen each • later: enrich information with links, videos, references ... • links to key papers, tutorial, diagrams, TC’s etc • a taxonomy of our field

  13. Self-publishing of tutorials/education on Web • Action: put first modules on server -- June 2000 • Action: Mount authoring SW & how-to on website -- April 2000 • Action: set up process & agreement -- 2001

  14. Discussion • We are promised EWH server space, for now; may want own server in IEEE, or commercial provider • we have editing SW free, for download • start with NSF/CPMT content; see how this looks • use CPMT dictionary taxonomy / hierarchy • for use by professors, students, re-educating engineers • sources for content: • professor lectures, short courses, conference papers, companies

  15. Discussion • Hope: many will want to add on to existing modules • stratify content: • unreviewed class • peer-reviewed (TC involvement) • on-line posting of reivews (as for eBay) • best material/production: • send to IEEE-EAD commercial system (Alan Trembly) • high stds; reviewed; professionally made • revenue stream

  16. Discussion • Might capture luncheon talks; videotapes + slides, then edit for web

  17. Members-only area on Web • Action: explore options and make recommendations by dec 2000

  18. Discussion • See what surveys feel members want (another group) • publish 4-page newsletter for public, with our highlights and ads • reserve reports, etc. for members only • see what other content will draw members

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