TV-Anytime (and the myTV project)

1. TV-Anytime(and the myTV project) Ronald Tol Philips Research

2. TV-Anytime will allow viewers to watch the programmes they want, in the way they want, and when they want • TV-Anytime viewers will be able to explore and acquire TV content from a variety of sources, including traditional broadcast and new on-line interactive services – for presentation at any time • TV-Anytime will combine the immediacy of television with the flexibility of the Internet TV-Anytime concept

3. Formally founded September 1999 • Currently over 120 members from CE industry, broadcasters, content creators, ... • Open specifications for • content referencing & location resolution July 2000 • metadata Sep 2000 • rights management & protection Dec 2000 • ‘Agnostic’ about the means for content delivery TV-Anytime Forum

4. Business Models • System Design • Content Referencing • Metadata • Rights Management & Protection TVAF - Working Groups

5. Model 1a and 1b - Basic ‘push’ model. “does not require communication from the end user to the service provider” • Model 2 – User Response model“limited return channel provides the capability to inform the service provider of user selections, profiles and other requests” • Model 3 - Full interactive model“continuous return channel, integration between multiple content providers, services providers, resource locators and the Internet” TVAF - Business Models

6. TVAF - Business Models

7. TVAF - Business Models

8. TVAF - Business Models

9. Define context to tools specified by TV-Anytime Main criteria: • Flexible • Minimum specification for interoperability • Extendable • Business model independent • Static & Dynamic TVAF - System Design

10. TVAF - System Design

11. TVAF - System Design

12. To disconnect a piece of content from its location in time and space. • Specification out for comments in July, now published at September meeting: • Content Reference ID (CRID) CRID://<authority>;<data> • (transport dependent) Locator • Location resolutionResolve CRIDs in Locators or other CRIDS TVAF - Content referencing

13. “your selection of sports” CRID “All sport by broadcaster B” “Golf match on broadcaster A” CRID CRID Locator Soccer Cricket Golf CRID CRID CRID Locator Locator Locator Locator TVAF - Content referencing

14. “Data about data” • A common framework • Limited bandwidth • Exchangeable and interoperable • Co-operation with SMPTE, EBU, MPEG-7 • Preliminary specification completed at September meeting TVAF - Metadata

15. To rightfully utilize material on a local storage device from both broadcast and on-line sources • At least 2 months delay • Preliminary requirements document completed at September meeting TVAF - Rights management

16. 2-years project funded by the European Commission under the IST programme • Started 1 January 2000 • Aims to provide an interoperable TV-Anytime solution for DVB • Partners • CE equipment manufacturers: Philips, Nokia • broadcasters: BBC, RAI, NOB • service providers: UoL, NDS What is myTV?

17. Implement a consumer platform with built-in local storage • Develop TV-Anytime services exploiting this platform • Provide true interoperability, both across different service providers and across different box manufacturers Objectives

18. Co-operation with service providers / broadcasters enables a low-cost implementation of TV-Anytime. Experimenting with applications utilizing local storage helps in defining local storage extensions to MHP. Some assumptions

19. DVB broadcaster Internet TVA service provider myTV box Display DVB Smart card Internet Architecture

20. Digital Video Broadcast input • Internet connectivity • Smart card for rights management & protection • Storage capacity of 100+ hours • Simultaneous record/playback • Downloadable services • Resident navigator Characteristics of a myTV box

21. TVA - Full interactive model

22. Searching & selection of content • EPG, remote access (WAP, Web) • Mixing live/recorded content • commercial insertion • Latest news service • itemized, in any order • Third party services • EPG enhanced with ratings, reviews, … Applications (using TV-Anytime)

23. Expected results

24. Input documents • AN076 myTV proposal on TV Anytime data for content referencing • AN098 Addition to myTV proposal AN076 on Resolving Resolution Authorities • AN110 Segment Identification • AN166 Content referencing over IP • AN169 “Scenario 1 for TVA” • AN170 “Scenario 2 for TVA” • Content ref proposal accepted for standard Contributions to TVAF

25. TVA output documents • TV015 TVA Call for Contributions • TV036 System Design Requirements • TV038 Content Referencing Requirements • TV048 System Design Specification • TV050 Content Referencing Specification • Further see myTV deliverable #4, Sept 2000 Contributions to TVAF (cnt’d)

26. Ronald Tol, Philips Research e-mail: ronald.tol@philips.com http://www.extra.research.philips.com/euprojects/storit/ http://www.extra.research.philips.com/euprojects/mytv/ TV-Anytime Forum http://www.tv-anytime.org/ Contact information

27. TVA phase 1 • To search, select, acquire and rightfully utilize material on a local storage device from both broadcast and on-line sources TVA phase 2 • To transfer material between local storage devices using home networks and exchangeable media and to micro-navigate around the rich content. Future plans