240 likes | 347 Views
Before we start. Presentation at http://library.delmar.edu/Merry/scuug2011.pptx Resources Doc at http://library.delmar.edu/Merry/scuug2011.doc. Scan Me!. Using QR Codes to Engage Smartphone Users at Your Library. Merry Bortz Del Mar College SCUUG 2011. What’s QR?.
E N D
Before we start • Presentation at http://library.delmar.edu/Merry/scuug2011.pptx • Resources Doc at http://library.delmar.edu/Merry/scuug2011.doc
Scan Me! Using QR Codes to Engage Smartphone Users at Your Library Merry Bortz Del Mar College SCUUG 2011
What’s QR? • Quick Response Code • Developed by Toyota subsidiary • Denso-Wave, 1994 • For tracking parts
Graphical Codes • Barcodes = max 20 digits • QR = max 7089 digits or 4296 alpha-num
QR Codes are everywhere Commercial marketing • Posters • Drink cups • Ads • T-shirts • Bus benches • Plant picks
43% of Higher Ed Students use mobile devices daily - Educause
End Users Need • Smartphone with data plan • QR Reader app
What Can A QR Code Do? List of QR Code functions from Kerem Erkan
Dos • 1.25” X 1.25” or 32 X 32 cm • High Contrast Colors • Negative space around QR • Test readers and devices • Direct users to readers
Dos • Add Value : 87% expect more info • Tell users what they’ll find • Mobile friendly pages / links to regular page • Consider redirectors • iPhones ≠ Flash • Use Google analytics or similar to assess
Popular Library Uses • Equipment instructions • Point-of-use instructions • Study room / carrel / computer checkout • LibGuides / Pathfinders in stacks • Links to ebooks in stacks or on stack-ends • Special collection info • Call ref desk or other service point • Connect to ref chat services • Links to mobile-friendly services • Library vCard / Contact Info • Library tours – text or audio / scavenger hunt • Library podcasts • Floor plans / location info • Book review links • More info about displays • Searches • Surveys or Quizes
http://socialme.wikispaces.com/QR • http://www.libsuccess.org/index.php?title=QR_Codes • http://mobile-libraries.blogspot.com/2010/06/qr-codes-and-libraries.html
Microsoft Tags • Smaller • Customizable • Colors • Scans better on low res cameras • Cross platform reliability • Advanced analytics • Free till 2015, then?
MicroQR • Only encodes 35 characters
Other concerns • Encryption is rare • Android compatible • Malicious QR • Functions behind scenes • Steal data, photos, contacts
Presentation at http://library.delmar.edu/Merry/scuug2011.pptx • Resources Doc at http://library.delmar.edu/Merry/scuug2011.doc Merry Bortz Del Mar College mbortz@delmar.edu