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Beyond Blogging: Social Networking for Law Firms

August 14 2008. 1. lex Blog. TM. Beyond Blogging: Social Networking for Law Firms. Stacey Merrick, Client Services Director Rob La Gatta, Editorial Manager Kevin O’Keefe, President & Founder LexBlog, Inc. Building Blogs for Lawyers. Social networking sites Blogging Directories

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Beyond Blogging: Social Networking for Law Firms

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  1. August 14 2008 1 lexBlog TM Beyond Blogging: Social Networking for Law Firms Stacey Merrick, Client Services Director Rob La Gatta, Editorial Manager Kevin O’Keefe, President & Founder LexBlog, Inc. Building Blogsfor Lawyers

  2. Social networking sites Blogging Directories Websites PR & Communications Microblogging Social Bookmarking lexBlog 2 TM What is social networking? Building Blogsfor Lawyers

  3. LinkedIn Legal On Ramp Delicious YouTube Twitter Flickr Facebook MySpace Martindale-Hubbell & Avvo Bar associations Use of RSS StumbleUpon Digg lexBlog TM 3 Social networking tools Building Blogsfor Lawyers

  4. LinkedIn Legal OnRamp Delicious (social bookmarking) Twitter (microblogging) FriendFeed lexBlog TM 4 Social networking tools we’ll be discussing today Building Blogsfor Lawyers

  5. Professional networking tool “Facebook for business people” 216,000 private practice profiles Law firm profiles with demographics 20 million users 150 industries 3.2 million visitors/month 5 lexBlog TM LinkedIn Building Blogsfor Lawyers

  6. lexBlog TM

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  15. Founded by Cisco in-house counsel & large law lawyer AmLaw 200 law firms invested 3000 members 200 law firms 400 companies lexBlog TM 6 Legal OnRamp Building Blogsfor Lawyers

  16. lexBlog TM

  17. “Social bookmarking”: like the bookmarks in your web browser, but stored online and available to the masses Friends follow your bookmarks to see what you’re interested in Bookmark your own posts (not too much) Quick and easy Amplifies message 7 lexBlog TM delicious Building Blogsfor Lawyers

  18. lexBlog TM delicious – Social bookmarking

  19. lexBlog TM del.icio.us bookmark bar icons

  20. lexBlog TM Delicious– tagging page

  21. “Microblogging” Updates are called “Tweets” 140 characters maximum – be conservative Share links on Twitter using link shrinking sites like TinyURL.com Utilized by everyone from fire departments to the New York Times Amplifies message Recent China earthquake broke at Twitter, with on-the-ground updates from locals 8 lexBlog TM Twitter Building Blogsfor Lawyers

  22. lexBlog TM

  23. lexBlog TM Search.twitter.com – Twitter Search

  24. lexBlog TM Twhirl.com– Desktop-based Twitter client

  25. Answer: FriendFeed (http://www.friendfeed.com) lexBlog 9 TM You may be saying:“This is crazy…how can I possibly keep organized using all of these different social networking tools?” Building Blogsfor Lawyers

  26. lexBlog TM friendfeed.com

  27. Find the discussion Listen to the discussion Engage in the discussion Empower your audience Use your blog to organize in person meet ups 8 lexBlog TM Blogs are a Rotary meeting Building Blogsfor Lawyers

  28. lexBlog TM

  29. Re lexBlog Results of social networking & use of social media

  30. lexBlog TM Thanks & for more info or questions: Stacey Merrick stacey@lexblog.com 206 340 8203 Rob La Gatta rob@lexblog.com 206 340 8201 Kevin O’Keefe kevin@lexblog.com 206 340 8204 Building Blogsfor Lawyers

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