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April 10, 2008. Health Information And Programs For Your Patrons Roberta Craig, MLIS Munson Community Health Library. Objectives:. learn how to start a speaker’s series become familiar with quality health internet resources. Starting a Speaker’s Series. Selecting Topics
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April 10, 2008 Health Information And Programs For Your Patrons Roberta Craig, MLIS Munson Community Health Library
Objectives: learn how to start a speaker’s series become familiar with quality health internet resources
Starting a Speaker’s Series Selecting Topics Selecting Speakers Planning & Marketing Follow-up
Selecting Topics Know your patrons What are the “Hot Topics”? Think “Outside the Box” Dust off the old rolodex Networking/word of mouth
Selecting Speakers Organizations Evaluating potential speakers
Health related: Hospital (marketing) Health Dept. Local chapters of National groups Gyms/fitness ctrs Dietitians/cooks Colleges Non-Health related: Museums Art, theatre, music Television stations Environmental orgs Organizations
Evaluate Potential Speakers • With an organization? (.edu,.gov,.org, or .com) • Credentials/References/Education? • “Google” their name • Do they have a website? • BEWARE of the “.COM” types!!
Speaker Letter Quarterly program newsletter/brochure Program flyers Postcards Marketing strategy Early planning!!! Final prep & follow-up: Call speaker 1-2 days prior Program evaluation Planning & Marketing
Summary for Success: • Topics are fresh and timely • Topics meet a community need • Speakers are carefully selected • Planning is done early • Marketing is strategic • Final prep with speaker • Evaluate your programs
Munson Community Health Library According to the Institute of Medicine, nearly half of all American adults (90 million people), have difficulty understanding and using health information. Literacy skills are the strongest predictor of an individual’s health status.
Munson Community Health Library What information resources are available? • Health care professionals • Health Information Professionals • Consumer Health andPublicLibraries • Internet • News reports
Munson Community Health Library Start your search at a credible ‘portal’ • Medlineplus.gov – National Library of Medicine • Mel.org – Michigan Electronic Library • FDA, CDC, AHQR – government agencies
Webmd.com Webmd.com
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