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Marketing Background. BUSINESS REVIEW. Company Scope & SWOT. Target Market Segmentation & SWOT. Product & Market Review & SWOT. THE MARKETING PLAN. Sales Objectives. Marketing Objectives. Brand Positioning. Marketing Strategies. Tactical Tool Communication Goals.
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Marketing Background BUSINESS REVIEW Company Scope & SWOT Target Market Segmentation & SWOT Product & Market Review & SWOT THE MARKETING PLAN Sales Objectives Marketing Objectives Brand Positioning Marketing Strategies Tactical Tool Communication Goals Budget, Payback Analysis and Calendar Execution Evaluation