1 / 9

MK Fast Broadband Campaign

MK Fast Broadband Campaign. Adam Chapman. About MK BAG. Established in 2003 1200+ members, including Councillors, businesses and the public Proven successes BT long distance trial & UK implementation ntl : wireless trials Current FTTP trial Trusted source of information. Aims of MK BAG.

charissa-britt
Download Presentation

MK Fast Broadband Campaign

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MK Fast Broadband Campaign Adam Chapman

  2. About MK BAG • Established in 2003 • 1200+ members, including Councillors, businesses and the public • Proven successes • BT long distance trial & UK implementation • ntl: wireless trials • Current FTTP trial • Trusted source of information

  3. Aims of MK BAG • To raise awareness of why better broadband is needed in MK • To eliminate broadband "not spots" • To maximise the speed of MK broadband • To see a cable TV replacement implemented • To keep MK at the forefront of economic development in the region

  4. But why? • Fast broadband brings a lot of benefits... • Staying in touch (Skype, IM, video calling) • Working at/from home • Large email attachments • Less commuting (= less traffic jams, CO2, lower cost to the individual, more money in the local economy) • Better work-life balance • Cloud computing revolution that’s coming • Economy & investment • Continual growth of MK = more jobs, better pay • Entertainment • iPlayer, YouTube, online gaming, streamed radio, cable TV

  5. Campaign benefits for MK Citizen • Target readership with an important issue – across public & business • Drive traffic to MK Citizen website – and create stickiness with forums, downloadables • Create a sustainable week-on-week campaign that builds and generates engagement and interactivity • A winnable campaign, demonstrating the success of MK Citizen above MK News

  6. What should we campaign for? • ‘Basic’ FTTC - 40Mbps broadband to every premises in MK by 2012 • ‘Superfast’ FTTP – 100Mbps broadband as an upgrade, across +5 years after 2012 • A viable cable TV replacement

  7. Targets for our campaigners • BT Openreach (for more openness) • Virgin Media (cable TV replacement) • MK Council • Parish councils (local interest and £) • Ward councillors • MP’s • For the MK Citizen • Both the public and businesses, creating cross-over articles. Helps direct readership of small businesses or one-man-bands between sections

  8. Activities • Write letters, emails, make calls to targets • MK Citizen/MK BAG to publish templates, driving traffic to our websites • Sign up to trials as they come on-stream • Creates on-going information from MK Citizen • Sign up for MK Citizen/MK BAG updates • Share experiences/need for fast broadband with other readers & campaigners • Creates letters or online forum interaction for a number of weeks

  9. Sustainability of the campaign • The campaign can’t be a “one-week wonder” • Creating on- and off-line interaction, follow-ups, stickiness and spiral engagement prevents this • News of new trial releases – connection successes • Stories of how others are using – and would like to use – faster broadband to inspire engagement • Replies from letters/emails received back • Interviews with campaign targets such as MKC, MKP, MK CoC, OR, VM, Pete Winkleman etc • iPlate giveaway

More Related