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Presentation "Creating A Fast Learning Organization" at the Advertising Research Foundation Leader Forum in San Francisco, January 27, 2009
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January 27, 2009 Creating A Fast Learning Organization Charlene Li Founder, Altimeter Group Co-author, “Groundswell”
What Is Different Today »Activist customers »Empowered employees »Non-traditional competitive threats Transform Your Research by Listening ... West Coast Edition 2
Learning Comes From Everywhere New forms of leadership will be needed 3 Transform Your Research by Listening ... West Coast Edition
Who owns listening and learning? 1. Market research 2. Marketing 3. Customer service 4. Product development 5. IT Transform Your Research by Listening ... West Coast Edition 4
Four Goals Of Learning Organization 5 Transform Your Research by Listening ... West Coast Edition
Basic Learning Tools Transform Your Research by Listening ... West Coast Edition 6
Oracle Listened To Learn Oracle put a roadblock on its own home page to encourage feedback/ideas Executives participated in the online community Transform Your Research by Listening ... West Coast Edition
H&R Block Listened First To Dialog Better Transform Your Research by Listening ... West Coast Edition
And Then Asks Customers To Do The Talking 9 Transform Your Research by Listening ... West Coast Edition
BlueShirtNation.com Supports Best Buy’s Front Line Employees Transform Your Research by Listening ... West Coast Edition
Comcast Listens To Support Transform Your Research by Listening ... West Coast Edition
Starbucks Listens To Innovate 50 people participate in the process, representing every department Transform Your Research by Listening ... West Coast Edition
The CIO Shares Process and Plans 13 Transform Your Research by Listening ... West Coast Edition
Next Steps »Determine where fast, flexible learning is most needed to support business goals »Figure out who you need to listen to »Find out who is best at listening to that audience »Diversify your tool set • Nothing beats hands-on experience Transform Your Research by Listening ... West Coast Edition 14
The Fallacy Of Control 15 Transform Your Research by Listening ... West Coast Edition Photo: Kantor, http://www.flickr.com/photos/kantor
Develop Intestinal Fortitude Transform Your Research by Listening ... West Coast Edition
Charlene Li Altimeter Group charlene@altimetergroup.com blog.altimetergroup.com Slides available at slideshare.net/charleneli Transform Your Research by Listening ... West Coast Edition Copyright © 2008 Altimeter Group