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Hot Or Not: The Disruptive Tech Outlook for 2011

As you start out the new year, what new technologies should be on your radar, and which ones can you safely ignore? Charlene Li, founder of Altimeter Group and author of “Open Leadership” and “Groundswell” will provide her take on what the new year will bring. Topics will include the rise and use of social data, the evolution of new search technologies, and the evolution of consumer experiences.But more than just a rundown of new technologies, the evening will focus on what companies today need to do to prepare for this disruptive future. You’ll walk out at the end of the evening armed with pragmatic, practical steps to take.Presented at the San Francisco American Marketing Association chapter meeting, January 26, 2011

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Hot Or Not: The Disruptive Tech Outlook for 2011

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  1. 1 Hot Or Not: The Disruptive Tech Outlook for 2011 For SFAMA January 26, 2011 Charlene Li Founder and Partner

  2. 2 Source: Wordle.net © 2011 Altimeter Group

  3. 3 Detecting disruptions that matter User Experience •Is it easy for people to use? •Does it enable people to connect in new ways? Business Model •Does it tap new revenue streams? •Is it done at a lower cost? Value Networks •Does it change the flow of value? •Does it shift power from one player to another? © 2011 Altimeter Group

  4. 4 1) Likenomics (credit to RohitBhargava) “How personal relationships, individual opinions, powerful storytelling and social capital are helping brands…become more believable.” © 2011 Altimeter Group

  5. 5 2) New ways to sell  Special deals for special people • Group Buying, Flash Sales, Member Sales, etc. • Gilt, Ruelala, iDeeli, Facebook Deals  Local sales and retailers • Group buying variation: Groupon and Living Social • In-store check-ins: Shopkick and Checkpoints  Dynamic pricing • Off and Away and Swoopo  Mobile price checking • Amazon mobile apps, eBay platform  New payment methods: Square and Facebook Credits © 2011 Altimeter Group

  6. 6 How shopping will change Store knows it’s me I walk into the store And maps out planned and promoted products © 2011 Altimeter Group

  7. 7 3) Next-generation search Social sharing rises as a search ranking signal, esp in the enterprise Create a social content hub to gain traction Use microformats to highlight granularity (e.g. hProduct&hReview) © 2011 Altimeter Group

  8. 8 4) Big Data  Social monitoring merges with Web analytics • HOT: Omniture, Coremetrics/IBM, Webtrends  Technology like Hadoop makes it easy for companies to tap “Big Data” • E.g. New York Times making its archives public • Twitter archived by Library of Congress • Facebook Cassandra, Amazon Dynamo, Google BigTable  Data visualization tools make it easy to digest  Balancing privacy and personalization © 2011 Altimeter Group

  9. 9 5) Enterprise social networking © 2011 Altimeter Group

  10. 10 6) Game-ification HOT! Connects people in new ways © 2011 Altimeter Group

  11. 11 7) Extending print QR Codes © 2011 Altimeter Group

  12. 12 8) Curation © 2011 Altimeter Group

  13. 13 9) Hashtag Chat http://bit.ly/hashtagchatlist © 2011 Altimeter Group

  14. 14 10) Quora – quality Q&A Monitor your brand Engage by being helpful © 2011 Altimeter Group

  15. 15 11) DIY and Co-creation © 2011 Altimeter Group

  16. 16 Not Hot Yet in 2011: Augmented Reality When scanning tech improves, will get hot © 2011 Altimeter Group

  17. 17 Summary of disruptions User Experience Business Model Value Networks LIkenomics New ways to sell Next-gen search Big data Enterprise soc net Gamification Extending print Curation Hashtag chat Quora DIY/ Co-creation ✔✔ ✔ ✔✔ ✔✔ ✔ ✔ ✔ ✔ ✔✔ ✔ ✔✔ ✔✔✔ ✔ ✔ ✔ ✔✔ ✔ ✔✔ ✔ ✔ ✔ ✔ ✔ ✔✔ © 2011 Altimeter Group

  18. Bonus #1: Transparency © 2011 Altimeter Group

  19. 19 Bonus #2: Leadership How to be out of control and still in command © 2011 Altimeter Group

  20. 20 Preparing for disruption It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. - Charles Darwin © 2011 Altimeter Group

  21. © 2011 Altimeter Group © 2010 Altimeter Group

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