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PowerPoint 6: Messages in the Media

PowerPoint 6: Messages in the Media. What is media?. Media is the communication of information an d messages t o the public . There are many forms of media, including: Newspapers Television Radio Internet Magazines Advertising/Billboards Flyers Social Media.

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PowerPoint 6: Messages in the Media

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  1. PowerPoint 6: Messages in the Media

  2. What is media? Media is the communication of informationand messages to the public. There are many forms of media, including: Newspapers Television Radio Internet Magazines Advertising/Billboards Flyers Social Media

  3. What are the different types of media? • Media can be divided into three main types: • Paid Media: Awareness gained through paid advertising, such as commercials or newspaper ads. • Earned Media: Awareness gained through efforts that are not advertising, such as news coverage. • Owned Media: Personal promotional sources, such as a website, blog, Twitter feed, YouTube channel or Facebook page. • Media can also be classified as Old media or New media.

  4. Old Media • Includes broadcast sources(TV and radio) • Includes print sources(newspaper, magazines and flyers). • Mostly one-way communication • Released at a specific time each day/week/month • Reaches a limited number of people in a specific area

  5. New Media • Is easily accessible, such asonline sourcesand social media platforms. • Usually two-way communication (interactive) • User-driven • Released in real-time (as something happens) • The reach is usually limitless (no borders)

  6. Facts vs. Opinions • In most cases, the news media provides factual andinformational coverage to inform the public without letting opinions interfere. • The news media also produces opinion pieces oreditorials, where news organizations will share their opinions and analysis.

  7. The Importance of News Media • The news media play an important role in creating a healthy and strong democracy. • It is their job to inform citizens and make sure our elected representatives and governments are honestand open.

  8. The Roles of News Media in an Election • Report on the events of an election • Provide a way for parties/candidates to get their message out • Provide a way for citizens to communicate their concerns and opinions • Promote debate between competing parties and candidates • Advertise the election process to voters • Share and report on the election results

  9. National Newspapers • The Globe and Mail — www.theglobeandmail.com • CBC News — www.cbc.ca/news • CTV News — www.ctvnews.ca • Global News — www.globalnews.ca • The National Post — www.nationalpost.com

  10. Final Thoughts • What are the pros and cons of different types of media? • Why is it important to know the difference between opinion and fact? • Why is media important?

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