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An Introduction to Media Literacy

An Introduction to Media Literacy. The 5 Key Concepts and Questions of Media Literacy. The basis for this presentation and the consumption of all media. Concept #1. All media messages are constructed. Question #1. Who created this message?.

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An Introduction to Media Literacy

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  1. An Introduction to Media Literacy

  2. The 5 Key Concepts and Questions of Media Literacy The basis for this presentation and the consumption of all media.

  3. Concept #1 All media messages are constructed.

  4. Question #1 Who created this message?

  5. Constructed = Purposeful…not always truthful…Story Telling Drink Muscle Milk and you’ll have biceps like him! Use Pantene products and your hair will look like hers! Use Proactiv and you will be as successful as Jessica Simpson!

  6. Super Bowl Commercial--2013 • Audi • http://youtu.be/ANhmS6QLd5Q • What story is being told?

  7. Concept #2 Media messages are constructed using a creative language with its own rules.

  8. Question #2 What techniques were used to attract my attention?

  9. Identifiable Techniques BrightColors Logos Close-Up Camera Angles Slogans •Just Do It •Mmmm Mmmm Good! •Like a Rock •Have it Your Way

  10. Super Bowl Commercial—2013 • Best Buy • http://youtu.be/y_yNq3EtXmk • Best Buy Logo, lots of products shown, humor

  11. Concept #3 Different people experience the same media message differently.

  12. Question #3 How might different people understand this message differently than me?

  13. Do you watch the same shows as….. Same message interpreted by different audiences. Your Parents? Your Classmates? Your Grandparent? Your Teachers? Younger cousins?

  14. What do you think of when you see this?

  15. Super Bowl Commercial--2013 • VW • http://youtu.be/WCK0WsH0wKE • Stereotype

  16. Concept #4 Media have embedded values and points of view.

  17. Question #4 What values, lifestyles and points of view are represented in, or omitted from this message?

  18. What stereotypes do the media continue to maintain or preserve?

  19. Concept #5 Most media messages are organized to gain profit and/or power.

  20. Question #5 Why was this created?

  21. Is the media’s purpose to help you or to buy you?

  22. Super Bowl Commercial—2013 • Geico • http://youtu.be/-LeHpdLtcDQ • Geico does not really care if you save money as long as they are making money from your insurance policy

  23. Assignment—Class Activity • Find two advertisements • DO NOT TEAR THEM OUT • On a sheet of paper: • Describe the Ad—1-2 sentences so I could find it if I needed to • Answer each of the 5 questions • Make sure your name (s) is on it • You may work with 1 other person • Bring to Mrs. Ferris when done

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