Beginners guide to optimize your website

1. BEGINNER’S GUIDE TO OPTIMIZE YOUR WEBSITE www.emarketz.net

2. If you a beginner at search engine optimization (SEO), you need to clearly understand that there’s no shortcut to rank your website in the first page of Google, Bing or Yahoo. Web crawlers are administered by complex calculations and it requires a considerable amount of time investment and effort to 'persuade' them that your site or website page deserves one of the best spots. Below are few tips to help you out on how to boost your website. LET’S GET STARTED

3. PAGE TITLE and DESCRIPTION Page titles and description are an essential part of SEO. The most vital qualities of an improved page title are: • Each page needs a unique page title that precisely depicts the page's substance. • Be brief and elucidating. • Enable the client to comprehend what the page is about. • Home page title and description: The title and description for your Home page can incorporate the name of your site/business and different bits of critical data like the physical area of your business or perhaps a couple of its primary concentrations or offerings. • Do not add too many keywords in the description.

4. CONTENT Having crisp and fresh content is a motivation for visitors to return and for web engine bots to visit and crawl your site more often. This is genuine when you truly have something new to say in regards to the specialty or subject you're covering. Abstain from publishing pages with similar/copied content, only for updating your site or blog.

5. LINK BUILDING Link building is the way toward getting hyperlinks from different websites sites to your own. A hyperlink (typically just called a link) is a route for users to explore between pages on the web. Search Engine utilize links to crawl the web; they will crawl the links between the individual pages on your site, and they will crawl the links between entire websites. It is important to build large networks to promote your website. Therefore, link building activity is extremely necessary to be done.

6. INTERNAL LINKS When we discuss about internal links, it means, links in a page that point to different pages inside the site i.e. not external links. Internal links is an essential factor for site SEO yet at the same time numerous website owners are not utilizing it properly. Rules to follow: • Ensure links are useful for the user and easily understood by search engines. • Never use terms like ‘click here’ or ‘[..]’ for internal linking. • Do not try to overdo it. A couple of internal links are sufficient.

7. USER SITEMAP A sitemap is a list of all pages of your site. There are 2 types of sitemaps. First, a XML sitemap to submit to Google, Bing and other search engine. Second, a HTML sitemap to enable users to locate your content with much ease. It is recommended to put a link between user sitemap and the main menu.

8. BREADCRUMB Ensure that you have a breadcrumb on all your interior pages. A breadcrumb is an arrangement of connections at the highest point of the page that guide route. In case you are using WordPress there are many free modules to make a breadcrumb.

9. WEBMASTER TOOL and ANALYTICS Both Google and Bing have webmaster tools. At this place, you can register and submit your website to their index. You can easily get valuable information about your website after submission. Why is it important? • It's an approach to inform web search engines regarding your site (by presenting your sitemap). • It's an approach to get feedback on the quantity of pages recorded. • It's an approach to get informed about potential issues i.e. access issues that confine sites from crawling your content.

10. THANK YOU!