Top 3 success metrics of an SEO strategy to measure

1. Top 3 success metrics of an SEO strategy to measure There are some unparalleled advantages of an effective SEO strategy. In the era of digitalization, your business needs a carefully planned SEO strategy. However, you also need to measure the success of your SEO strategy from time to time to ensure that your strategy is working well. Also, you can amend your strategy once you have measured success with different metrics. Most of the time, the agency you have hired for ​SEO services in Toronto will take care of measuring the success of your strategy, but you need to know these metrics as well. In this post, we will discuss some of these metrics that can help you to measure the strategy’s success. Organic Traffic Organic traffic is the number of visits you get from appearing in the search engine results pages without spending a single penny for that. It is the number one thing that all businesses want. They all want their websites rank higher on the search engine rankings for relevant keywords. The website's organic traffic is the most basic and important metric to measure your campaign's success. You need to ensure that you measure organic traffic by landing page to determine where you need improvements. If one page is ranking at the top and others are not, you can redirect your focus on those pages and amend your strategy accordingly. Also, the ​marketing agency in Toronto can use this metric to see location-wise traffic to focus on locations where your business needs visibility.

2. Organic Bounce Rate The organic bounce rate tells you how many users went back after just viewing your website's pages. The bounce rate is measured in percentage and if the percentage is lower, your strategy is working better. In case of a high bounce rate, you need to make some improvements to the site. For example, you might need to edit the content on the page or you might make the page's design more attractive or make it more user-friendly. Here, inspect the bounce rate by landing page. It will give you a clear idea about pages that users left the most. Work on pages with a higher bounce rate and you will notice improvements shortly. Organic Conversion Rate There is a difference between organic traffic and organic conversion rate. Organic traffic only helps you to bring visitors on your website, but it does not mean that they are taking any actions which can benefit you. It is the reason why you need to measure the conversion rate too. When you measure the organic conversion rate, it gives you a clear insight into how appealing your website is to people who visited it. If the conversion rate is lower, it means there are some issues with your appeal and you can work on those aspects which made users leaving the website without performing any actions. You can measure the conversion rate by landing page, location and device. If you are making an impact on some geographical locations, you can work for other locations with lucrative deals and offers. Similarly, if the conversion rate for mobile users is low, you need to make your website more optimized for mobile users. Conclusion

3. These three metrics are the best metrics to measure the success of your SEO campaign. Ask the ​SEO services in Toronto to work on these three components if you find them problematic. Working on these metrics will surely improve revenues and sales for your business. Contact Us Company Name: ​ Chameleon Digital Media Address: ​667 King Street West, 3rd floor Toronto, Ontario, M5V 1M9, Canada Phone:​ +1(416) 644-8597 Email id: ​info@chameleondigitalmedia.com Website:​​https://www.chameleondigitalmedia.com/