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Creating an SEO Strategy Questions to Ask How to Choose Tactics What to Measure

Creating an SEO Strategy Questions to Ask How to Choose Tactics What to Measure. Gillian Muessig, President & Co-founder, SEOmoz May, 2012. SEOmoz makes s oftware!. Campaign management software for Inbound Marketers. Oh goody! We’re going to do SEO!. Pssst . SEO is not a strategy.

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Creating an SEO Strategy Questions to Ask How to Choose Tactics What to Measure

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  1. Creating an SEO StrategyQuestions to AskHow to Choose TacticsWhat to Measure Gillian Muessig, President & Co-founder, SEOmoz May, 2012

  2. SEOmoz makes software! Campaign management software for Inbound Marketers

  3. Oh goody! We’re going to do SEO!

  4. Pssst. SEO is not a strategy. Gillian Muessig, President & Co-founder, SEOmoz May, 2012

  5. Oh. Right. Gillian Muessig, President & Co-founder, SEOmoz May, 2012

  6. Marketing Strategy that’s real Gillian Muessig, President & Co-founder, SEOmoz May, 2012

  7. Marketing Strategy Online - Offline Gillian Muessig, President & Co-founder, SEOmoz May, 2012

  8. Marketing Strategy Online – Offline Gillian Muessig, President & Co-founder, SEOmoz May, 2012

  9. Marketing Strategy Online – Offline Paid Organic Gillian Muessig, President & Co-founder, SEOmoz May, 2012

  10. Marketing Strategy Online – Offline Paid Organic SEO Social Lots of others Gillian Muessig, President & Co-founder, SEOmoz May, 2012

  11. SEO is a single tactic of Organic Search Marketing Gillian Muessig, President & Co-founder, SEOmoz May, 2012

  12. Let’s Start Again

  13. SEO has become more than SEO…

  14. News/Media/PR SEO Email Research/White Papers Blogs + Blogging Infographics Comment Marketing Social Networks Online Video INBOUND MARKETING!(AKA “free” traffic sources) Forums Webinars Social Bookmarking Word of Mouth Direct/Referring Links Podcasting Type-In Traffic Q+A Sites http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing

  15. What should I think about first?

  16. Budget

  17. Budget

  18. Beware sophistry!

  19. Teachable moment

  20. It’s complicated.

  21. So where do I start?

  22. Look for opportunity Ok, but where do I start? Paid Organic

  23. What affects SERPs

  24. These things do…

  25. Blogs – fresh content

  26. “Viral” targeted content http://guides.seomoz.org/beginners-guide-to-search-engine-optimization

  27. …can be very valuable http://guides.seomoz.org/beginners-guide-to-search-engine-optimization

  28. Another example http://www.seomoz.org/article/search-ranking-factors

  29. Keep it fresh http://www.seomoz.org/article/search-ranking-factors

  30. Great graphics matter

  31. Simple can be interesting Probably the best case study around: http://blog.okcupid.com/index.php/your-looks-and-online-dating/

  32. A weekly video series http://www.seomoz.org/blog/category/33

  33. Comment marketing

  34. Social networks Data and charts of our Facebook and Twitter account performance via http://export.ly

  35. Social news / bookmarking http://news.ycombinator.com, http://delicious.com, http://stumbleupon.com and http://reddit.com

  36. Q=A sites and forums

  37. Rel=author http://www.blindfiveyearold.com/how-to-implement-rel-author - good how-to

  38. Slideshare.net

  39. SEO

  40. Video XML sitemaps We use http://wistia.com to post videos that automatically send video XML Sitemaps to Google

  41. Vertical Search

  42. Local results Completely different ranking algorithm than standard search results Probably doesn’t get traffic like most “#1” results

  43. Image results

  44. Video results

  45. News & blog results

  46. Shopping results

  47. Instant answers

  48. These things affect your bottom lineso add them to your campaign

  49. Conferences + events 7% 43% 32% 19% Gillian’s Days on the Road 2011

  50. Email marketing We use/love http://www.mailchimp.com (who now has a cool free option for early stage folks)

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