1 / 10

Dove campaign for real beauty

Dove campaign for real beauty. Christabelle Najomo. The campaign. Launched in 2004 The purpose. Controversy about the campaign. Unilever The main picture for the campaign. The dove evolution. http://youtu.be/hibyAJOSW8U. Thesis.

chars
Download Presentation

Dove campaign for real beauty

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Dove campaign for real beauty Christabelle Najomo

  2. The campaign • Launched in 2004 • The purpose

  3. Controversy about the campaign... • Unilever • The main picture for the campaign

  4. The dove evolution http://youtu.be/hibyAJOSW8U

  5. Thesis • Dove tries to show that the expectations that the media has given young girls and women today are unattainable and that the supposedly "flawless" women who appear on these ads most of the time are engineered by Photoshop

  6. Analysis.. • Ideologies • What does the audience want to believe that dove gives to them • The only people represented in the media are.. • Why does it work? • Common ground

  7. Ethos • How does Dove gain its credibility and trust from the audience? • “No wonder “our” perception of beauty is so distorted.” • Pathos • Emotions of the audience, color • Logos - See how ridiculous this is (reason)

  8. Conclusion • Dove is trying to “re-define” beauty to women and young girls.

More Related