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Issues in Adulthood

Issues in Adulthood. Unit 2. The Influence of Gender. What is gender? The social roles that society defines as appropriate for men and women Gender includes: traits, attitudes and behaviours. Gendered Advertising. Gendered Advertising. Gendered Advertising. Gender Roles.

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Issues in Adulthood

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  1. Issues in Adulthood Unit 2

  2. The Influence of Gender • What is gender? • The social roles that society defines as appropriate for men and women • Gender includes: traits, attitudes and behaviours

  3. Gendered Advertising

  4. Gendered Advertising

  5. Gendered Advertising

  6. Gender Roles • In most societies, men and women present themselves differently • Clothing, hairstyles, speech and movement tend to be gender specific • (This is not true in all cases!) • Research conducted on 26 different cultures found different traits and attitudes between men and women

  7. Gender & Identity • Your chosen gender is an important part of your identity • Gender is NOT the same as sex. Your sex (male or female) is biological; gender is masculine or feminine as defined by your culture. • Some people suggest that men and women are simply programmed to think differently (“Men are from Mars, Women are from Venus”)

  8. Gender & Identity • Functionalists – differences in interests attitudes between genders are formed through socialization • Symbolic Interactionists – children are influenced by the role models they observe in the media • Trends today challenge traditional ideas about gender and gender roles – example: more men are choosing to stay at home

  9. Women & Work • There is no evidence that being male or female hinders identity formation during emerging adulthood • Joanna Everitt’s study found that the attitudes of Canadian men and women were almost the same when it came to issues like feminism and equality

  10. Gender & Life Structure • Today women work in paid employment at almost the same rate as men (but continue to make less money for the same work) • This role change requires that young women be socialized for work at the same age as young men • Today men are less likely to sacrifice family time for their job. Both men and women seek to balance their work and family life.

  11. Do we still have gendered job roles?

  12. Gender and Jobs • By law in Canada, jobs cannot be identified as being “male” or “female”, yet men and women on average continue to choose different occupations • Since the 1970s, school curriculum has encouraged young women to study math and science to acquire better-paying jobs • Men outnumber women in all of the highly paid jobs and women outnumber men in all of the poorly paid/part-time/temporary jobs • There is the perception that women in positions of power are either nice or competent but not both - The Psychology of Women at Work (2008)

  13. Does gender bias in the workplace exist?

  14. Gender & Jobs • Women have different expectations in the workplace • Women place more value on competence and people-oriented goals • Men place more value on high pay and status

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