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Marketing Review For M1. 4 Ps. Product Price Place Promotion. Market Segmentation Ansoff’s Matrix. A Starting Point. How to reinvigorate the product?. ?. Or let it die…. Figure 8.4 Product life cycle. The BCG Matrix – Market Share V Market Growth. Figure 8.5 The Boston matrix
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4 Ps • Product • Price • Place • Promotion
Market SegmentationAnsoff’s Matrix A Starting Point
How to reinvigorate the product? ? Or let it die…. Figure 8.4 Product life cycle
The BCG Matrix – Market Share V Market Growth Figure 8.5 The Boston matrix Source: Based on the Boston Consulting Group growth–share matrix
Market SegmentationAnsoff’s Matrix A Starting Point