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DROWNING PREVENTION

DROWNING PREVENTION. Presented by. Getting The Word Out. Getting the Word Out. Marketing 101 Effective Message Delivery Reach, Throw, Row, Don’t Go. Reach. Reaching the right audience Not everyone’s message Define the “Who” Know their demographics Use Lowest Common Denominator

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DROWNING PREVENTION

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  1. DROWNING PREVENTION Presented by Getting The Word Out

  2. Getting the Word Out • Marketing 101 • Effective Message Delivery • Reach, Throw, Row, Don’t Go

  3. Reach • Reaching the right audience • Not everyone’s message • Define the “Who” • Know their demographics • Use Lowest Common Denominator • “The lady who peels carrots.”

  4. Reach • Creating the right message • Define the “What” • What are we trying to say? • What is the single most important point? • How do we simplify that message?

  5. “Okay sir, pay careful attention as I’m going to provide you with specific directions on what to do to prevent you from drowning.”

  6. Reach Keep it Simple!

  7. Reach • Define the “How” • How do they get their messages? • Where do they get their messages? • What do they actually hear?

  8. Throw • Throw the message • Multiple times • Use different methods • Be consistent • Timing is essential • Evaluate your progress

  9. Row • Are you being effective? • What are your measurement tools? • Do you need to readjust • The Message? • The Program? • The Methods?

  10. Don’t Go – EMS Response The Goal

  11. A Drowning Prevention Success Story • City of Plantation • Summer 2000 • Nine pediatric drownings • Six backyard pools • Two lakes • One canal

  12. A Drowning Prevention Success Story • Summer 1999 • Four pediatric drownings • Three in pools • One in lake

  13. A Drowning Prevention Success Story NEVER AGAIN!

  14. A Drowning Prevention Success Story Partnered with Plantation General Hospital Defined the core of the problem Simplified the message Address the single important issue

  15. A Drowning Prevention Success Story The Result

  16. A Drowning Prevention Success Story • Campaign begins – Memorial Day • Ends – Labor Day • Banners placed at each fire station • Entrance to PGH • On engines during July 4th parade • On display at fireworks display.

  17. A Drowning Prevention Success Story • Drowning Prevention Message • Appears • Plantation Quarterly • Pen & Ink • City Radio Station

  18. April Pool’s Day • Partner with Broward County • Held April 1st (April Fool’s Day) • Invited all local camps w/parents • High impact • News coverage • Drove the message

  19. A Drowning Prevention Success Story Results No Pediatric Drownings in 8 Years!

  20. Questions? ???????????

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