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CMNS 362 News sources Statistics / demographics & policy research

CMNS 362 News sources Statistics / demographics & policy research. Sylvia Roberts Communication Librarian sroberts@sfu.ca. Advertisement translations. English version . Punjabi version. Possible research questions . What is the effect of using ethnic / minority content in advertising?

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CMNS 362 News sources Statistics / demographics & policy research

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  1. CMNS 362 News sourcesStatistics / demographics& policy research Sylvia RobertsCommunication Librariansroberts@sfu.ca

  2. Advertisement translations English version Punjabi version

  3. Possible research questions • What is the effect of using ethnic / minority content in advertising? • More specifically, language, perhaps other cultural content, casting decisions, framing • If not advertising, programming such as news, hockey games commentary • What’s the motivation for the advertiser? • Is this a policy related issue? CRTC? requirements Advertising standards council? Local content / advertisers? • Is it an enculturation strategy? Who’s behind it? • What does the differing content and representations tell us about social mores? • Why the subtitles? Specific research question(s) • How are “ethnic” language television commercials received by the consumer / viewer in the South Asian community of Vancouver • What are the ethnic media consumption habits of English speaking white middle-aged librarians – too specific?

  4. Do any of these look useful? • La Ferle, C., & Wei-Na, L. (2005). Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions.Journal Of Advertising Research, 45(1), 140-153. • Hollerbach, K. L. (2009). The Impact of Market Segmentation on African American Frequency, Centrality, and Status in Television Advertising. Journal Of Broadcasting & Electronic Media, 53(4), 599-614. • Koeman, J. (2007). Cultural values in commercials: Reaching and representing the multicultural market?. Communications: The European Journal Of Communication Research, 32(2), 223-253.

  5. Finding academic articles: Review • How would you find the cited article? • How do you find articles on similar topics? • Based on this abstract, how might you use this article for exploring our topic? • What databases might you use?

  6. News Sources • Why news sources? • Key databases: • Canadian Newsstand • LexisNexis • PressDisplay • Key research guides • News • Alternative news • Communication: Associations & organizations

  7. Finding specific newspapers • How would you find news sources for a content analysis study? • Where could you find advertisements published in the Globe & Mailnewspaper from 1995? • Why would it be important to look at an image of a newspaper page where the story was published? • Where can you find current issues of the Ming Pao Daily (Vancouver edition) in Vancouver? • What about the last few months? • Older? • CARD online to ID ethnic newspapers in Canada

  8. Statistics / Demographics • Statistics Canada, especially the Census, The DailyNOTE: NHS in 2011 instead of long form census • UNdata • Statistical agencies for specific countries • Market research sources for consumer information, e.g. Print Measurement Bureau • More in the Communication Research Guide, under the Facts & Data tab

  9. Demographics / Socioeconomic data • How many people of South Asian ethnicity live in Canada? In the city of Vancouver? Recent immigration trends, increasing or decreasing? Languages? • Can you find out how many people of South Asian ethnicity live in other countries, such as England or France? • What is the audience for Bollywood movies in Canada? • What is the ethnic television advertising market worth in Canada?

  10. Public Policy • Key databases • Canadian Public Policy Collection • Canadian Research Index • Pew Research Center • Key research guides • Communication:  think tanks & research centres and government agencies • Public Policy think tanks, research centres & associations • Government resources

  11. Methodology • Sage Research Methods Online • Library books search (e- and print) • Inter-University Consortium for Political and Social Research (ICPSR) PLUS: All the scholarly articles that you found in your literature review should include a methodology section AND sometimes the instrument in an appendix

  12. Thanks for your participation! Research guide: http://www.lib.sfu.ca/help/subject-guides/communication/cmns362-spring2012 Contact: Sylvia Roberts sroberts@sfu.ca

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