1 / 20

Energy Drinks Spring 2013

Energy Drinks Spring 2013. Anna Taylor & Rachel Visnovske. Overview. Breakdown Strength of leading brands Private label Supplier in control . Audit Breakdown. Red Bull Snapshot. Monster Snapshot. AMP Snapshot. Starbucks Snapshot. Demographics. Demographics Cont. AD HOC Base.

chelsa
Download Presentation

Energy Drinks Spring 2013

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Energy Drinks Spring 2013 Anna Taylor & Rachel Visnovske

  2. Overview • Breakdown • Strength of leading brands • Private label • Supplier in control

  3. Audit Breakdown

  4. Red Bull Snapshot

  5. Monster Snapshot

  6. AMP Snapshot

  7. Starbucks Snapshot

  8. Demographics

  9. Demographics Cont.

  10. AD HOC Base

  11. Differences across Brands • Red Bull • Monster • AMP • Starbucks • Private Label • Archer Farms • Yikes

  12. Category Role – Cash Machine

  13. Changes in Category Depth • Category Growth • Category Role

  14. Growth

  15. Facings

  16. Use of Space

  17. GM $

  18. Stocking Rates

  19. Private Label • National Brand Dominance • Private Label absence • Limited availability • Target & EZ Mart

  20. Suggestions • Private label

More Related