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CRY CR Summit, Mumbai, 12 December 2013. TOMORROW’S BOTTOM LINE Corporate Responsibility, Shared Value and Sustainability. 0 WHAT’S A MASTERCLASS ?. Key topic: CR and Child Rights Taught by leading practitioners: Srimathi Shivashankar , HCL Excellent students Real-world cases
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CRY CR Summit, Mumbai, 12 December 2013 TOMORROW’S BOTTOM LINE Corporate Responsibility, Shared Value and Sustainability
Key topic: CR and Child Rights Taught by leading practitioners: SrimathiShivashankar, HCL Excellent students Real-world cases No holds/questions barred CSR strategy, building brands … evolving partnerships, digital media Some ingredients of masterclass
This is the future CSR, Shared Value and Sustainability all important—but not the same CSR started out as voluntary, but becoming less so—with legislation and growing market demands Child rights agenda a touchstone Not just about negatives (e.g. child labour) but also about positives (e.g. education) What’s the message?
Entrepreneur: Environmental Data Services (ENDS) 1978, SustainAbility 1987, Volans 2008 Clients: e.g. Allianz, Bayer, C&A, HP, Interface, Natura, Nestlé, Nike, Tesco … Boards: 20+ Boards/Advisory Boards (e.g. B Team, Biomimicry 3.8 Institute, F&C/Friends Life Group, Nestlé, Kering/PPR, WWF Council of Ambassadors) Visiting Professor: Cranfield School of Management; Imperial College London; University College London 40 years in field
BSR: “A sustainable business is one that delivers value for investors, customers, and employees; improves the living standards of its employees and the communities it touches; makes wise use of natural resources; and treats people fairly.” WBCSD: “The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.” EU: "A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis." What do we mean by corporate responsibility?
CR priorities GlobeScan/BSR
Difficulty vs. importance GlobeScan/SustainAbility
How business best serves GlobeScan/BSR
Security: Water-Energy-Food-Finance Nexus José Ángel Gurría
Sustainability not same as ‘CSR’, or ‘CSV’ 78% of 1600 experts: system must change for significant progress towards sustainability Intergenerational task of winding down obsolete economic and business models—and creating new ones fit for C21 Shared Value: Is win-win enough?
Lack of political will is identified as the most significant barrier to progress on SD. Vested interests and related factors are also important Lack of political will is, by far, the biggest barrier to progress on Agenda 21. Vested interests in the status quo and related factors such as misdirected financial incentives and lack of private sector action are also seen as important. Experts acknowledge that complexity is an issue but not when it comes to having adequate knowledge or technologies. The corporate sector is more inclined than others to blame the poor economy.
Ensure you have top team support Find out what already done How do key industry bodies see agenda? What are your leading customers thinking? What are other corporate change agents doing? Engage internal & external stakeholders in materiality review Monitor/measure, report, benchmark Integrate into mainstream processes as soon as possible Where to start?
