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Types of PSAs

Types of PSAs. Testimonial. Celebrity support of a philosophy, movement, or candidate. Teens for Jeans. Plain Folks. The candidate or cause is identified with common people from everyday walks of life. Childhood obesity. Fear.

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Types of PSAs

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  1. Types of PSAs

  2. Testimonial • Celebrity support of a philosophy, movement, or candidate. Teens for Jeans

  3. Plain Folks • The candidate or cause is identified with common people from everyday walks of life. Childhood obesity

  4. Fear • Instills fear in the observer to force them to act in a certain way Texting and Driving

  5. Transfer • Use of symbols, quotes, or the images of famous people or values to convey a message not necessarily associated with them or the product. College

  6. Name calling • Ties a person or cause to a largely perceived negative image Saving energy

  7. Bandwagon • Think “getting on the bandwagon.” • Gives the idea that everyone is doing this, or everyone supports this person/cause, so you should, too. Live United

  8. “Do the Right Thing” • Makes viewer feel like helping the cause is the right thing to do • Can be done by making viewer feel guilty for what they have that others don’t, or by making viewer feel bad for those who need help Hurricane Sandy

  9. Startling Statistics • Uses many facts, figures, and statistics to persuade the viewer • Appeals to the viewer’s logical thinking Dropout prevention

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