1 / 21

The Integrated Charging and Policy Control Route to Data Monetization

The Integrated Charging and Policy Control Route to Data Monetization. Amdocs Revenue Management. The Data Explosion. More Connected Devices. More Smartphone traffic. More Content / Apps. Personalization. > 5B devices + M2M. up 42x. Network Granularity. OTT Revenue models.

chenoa
Download Presentation

The Integrated Charging and Policy Control Route to Data Monetization

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Integrated Charging and Policy Control Route to Data Monetization Amdocs Revenue Management

  2. The Data Explosion More Connected Devices More Smartphone traffic More Content / Apps Personalization > 5B devices + M2M up 42x Network Granularity OTT Revenue models * Cisco Visual Networking Index (VNI) Global Mobile Data Forecast, 2009–2014 3,900% increase in mobile data traffic from 2009-2014*

  3. The Mobile Data Surge Mobile data traffic will double every year through 2014 = • Smartphone x515 x300 x122 x24 x60 = • Handheld Gaming Console = • Tablet = Mobile Phone Projector = • Laptop Cisco Visual Networking Index (VNI) 2010 forecast Source: • Video will contribute two-thirds of the traffic • 70% of traffic will be generated by laptops and other portable devices • By 2014, non-smart phones will contribute only 4% of the total traffic

  4. From Unlimited to tiered pricing schemes Volume Speed Combined Volume & Speed

  5. Most operators are planning to launch tiered pricing plans in the next 6-12 months Is tiered pricing being planned for launch in the next 6-12 months? The majority of respondents from all three regions are planning to offer tiered pricing in the next 6-12 months

  6. Towards Smart Capping Le Cat Le Wild Cat Le Tiger Le Lion • Streaming allowed 6pm-6am • No P2P • No tethering • Any application including P2P and tethering • Any application • P2P allowed 6pm-6am • No P2P • No tethering • 10GB • Upload speed up to 7Mbps • 25GB • Upload speed up to 15Mbps • 1GB • Upload speed up to 3Mbps • 3GB • Upload speed up to 5Mbps €15 Thereafter € 2 per day € 25 Thereafter € 1 per day € 35 Thereafter € 1 per day € 59 Thereafter back to 2.5G speed in time of congestions

  7. Are you being requested by marketing to enable innovative data plans? Are you being requested by marketing to enable innovative data plans? N=30 The majority of service providers from APAC, Europe and North America say that commercialization of data plans are driven by their marketing departments

  8. Integration of Policy and Charging- Enables new Monetization Models Simple and Clear

  9. The Evolution of Data Services Existing Solutions Family Account 2GB for $20 Bandwidth:up to 2 Mbps 2GB for $20 For iPadUp to 7.1 Mbps 5GB for 65$Split between family members Individual Quotas: Parents: 30GB, 2 Kids: 10 GB each Bandwidth QOS: Parents: up to 4Mbit/sKids: 2 Mbps Move to Pre-Pay if exceeded Block P2P services

  10. The Evolution of Data Services Existing Solutions The Future of Data Services Family Account 5GB for 20$ Bandwidth:upto 2 Mbps 5GB for 20$ Across Multiple Devices Wireline IPTV BB Wireless 4G / LTE 3G WiFi PSTN

  11. Operators demand for integrated policy and charging solution is overwhelming Do you see a need for policy and charging integration? N=30 • Globally the need for integrated policy and charging by operators is overwhelming • APAC operators are displaying some resistance but that could be because of lack of understanding of the potential • Market education and thought leadership by Amdocs in APAC will be helpful

  12. Have you tried integrating charging and policy? Have you tried integrating charging and policy? N=30 • The majority of service providers report that they have not tried integrating charging and policy • Those who said they have, also noted that it was not successful

  13. Amdocs & BridgewaterRedefining the Data Experience BSS Customer Management Amdocs & Bridgewater User Equipment Radio Access NW Charging Self Service • Bridging the Network and BSS to Deliver a Superior Data Experience • Uniquely couple granular network information and subscriber policies with state-of-the-art real-time charging capabilities • Offer a complete solution enabling service providers to achieve market differentiation through personalized, advanced data monetization business models • Achieve faster time to market by streamlining BSS processes and eliminating data inconsistencies Provisioning Subscriber Data & Policies SPR SPR PCRF Packet Core Data GW DPI

  14. Service Monetization Examples 5GB for $30 5GB for $30 5GB for $30 5GB for $30 5GB for $30 5GB for $30 Overall Cap Data Type Limitation Split between networks Content Limitation Peak / Off-Peak hours Split between family members • Video- 2GB limit • P2P – 1GB limit • Unlimited Facebook, • Limit 1GB –YouTube etc. • 3G Network usage - 1GB • 4G Network usage - 4GB • 8am-5pm count usage, other hours do not count Block data type usage if exceed Compress videos if exceed Get lower priority on network if exceed Reduce bandwidth if exceed Pay as you go if exceeded Move to Pre-Pay if exceed • Parents: 3GB • 2 kids: 1GB each

  15. Monetization ModelsPartner Agreements – Revenue Share Revenue share agreement Complementary add-ons Monetization adds-on QoS Step up, step down Bandwidth on demand Tiered packages parameters Multi dimensional characteristics Qos Device Type Service Location Network Status Speed, Latency iPhone, iPad, Laptop, eReader… Home \ Office Zone, Roaming… Congestion Quota \ Usage Traffic \ service type Customer Info setting hierarchies and priorities Time, Credit, Volume Video, VOIP, Tethering, P2P, Facebook… Business,VIP, Family, Gov…

  16. Premium QoS for OTT Providers“HD Button” “HD” bottom, price can be determined dynamically upon: 1. Network congestion 2. Demand for the content HD Video Streaming Offer the customer to view a piece of content in a higher quality guaranteed Current Price Tag Price for reservation Define your reservation Submit

  17. What type of data plans are you thinking of offering? What type of data plans are you thinking offering? Offering QOS boost for business users accessing business apps Data plans shared between several family members Data plans shared between several devices (e.g. tablet, smartphone) The majority of respondents from all three regions are looking most to Data plans share between several devices followed by Data plans shared between several family members

  18. Questions… How many HD moviescanyouviewwith a 5GB / month package? What minimum bandwidth shall you subscribe to for your FaceTime video calls?

  19. The Next Step - Value Based Pricing Value Based Pricing

  20. From Data Access to Data Experience Data monetization strategies are slowly shifting from providing simple access to data to providing the best user experience and enhanced capabilities Advanced monetization schemes require integrated charging and policy capabilities Quality of Service Bundled Value based Tiered Quota based Unlimited Access Experience

  21. Thank you Shahar.yaacobi@amdocs.com Shahar Yaacobi

More Related