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Public Affairs Thornell Jones, FSO-PA 24-09

Public Affairs Thornell Jones, FSO-PA 24-09. Sector Baltimore Workshops March 8, 2014. Goals Auxiliary Challenges Reasons for Challenges PA Solutions/Controls Tools/Processes Opportunity Your Community. Changing Public Opinion to Improve Boating Safety. 1.

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Public Affairs Thornell Jones, FSO-PA 24-09

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  1. Public AffairsThornell Jones, FSO-PA 24-09 Sector Baltimore Workshops March 8, 2014 • Goals • Auxiliary Challenges • Reasons for Challenges • PA Solutions/Controls • Tools/Processes • Opportunity • Your Community Changing Public Opinion to Improve Boating Safety 1

  2. Public AffairsThornell Jones, FSO-PA 24-09 Sector Baltimore Workshops March 8, 2014 • Auxiliary Challenges • Poor PE Attendance • Limited Recruiting for PA • SB • Declining VE Activity • Declining PV Activity Changing Public Opinion to Improve Boating Safety 2

  3. Public AffairsThornell Jones, FSO-PA 24-09 Sector Baltimore Workshops March 8, 2014 • Background Causes • PE-Heightened Competition • Recruiting-Misinformation/Disinterest • Poor PA Support for PE/PV/VE • Lack of communication with the public • The Public Does NOT Know the AUX Changing Public Opinion to Improve Boating Safety 3

  4. Public AffairsThornell Jones, FSO-PA 24-09 Sector Baltimore Workshops March 8, 2014 • Solution • Focus on PA at every level • Flotilla PA Focus Group (PAFG) • VFC, FSOs-CS, HR, PA, PE, PV, VE • Annual Flotilla PA Plan (PE/PV/VE too) • All members actively involved • Recruit Targeted Skills Changing Public Opinion to Improve Boating Safety 4

  5. Public AffairsThornell Jones, FSO-PA 24-09 Sector Baltimore Workshops March 8, 2014 • Control • Milestones • Monthly evaluation • How Plan is Working • PA Support for PE, VE, PV • Monthly Report Changing Public Opinion to Improve Boating Safety 5

  6. Public AffairsThornell Jones, FSO-PA 24-09 Sector Baltimore Workshops March 8, 2014 • Tools • PA Tool Kit • PA Planning Worksheet • Process • Take Inventory > Plan • Uncovered items > Recruitment plan • Use Plan for Monthly Report Changing Public Opinion to Improve Boating Safety 6

  7. Public AffairsThornell Jones, FSO-PA 24-09 Sector Baltimore Workshops March 8, 2014 • Getting Started • Share Worksheet with members • PAFG meet-start filling in Worksheet • Flotilla meeting-flesh out Worksheet • Assign responsibilities- • Get commitments • Execute the plan Changing Public Opinion to Improve Boating Safety 7

  8. Public AffairsThornell Jones, FSO-PA 24-09 Sector Baltimore Workshops March 8, 2014 • Monthly • Review milestones • Evaluate and improve plan and process • Coordinate with Division and Sector Changing Public Opinion to Improve Boating Safety 8

  9. Public AffairsThornell Jones, FSO-PA 24-09 Sector Baltimore Workshops March 8, 2014 • 4th Quarter • Restart planning process • Annual PE Plan • Annual VE Plan • Monthly PV Plan-expand opportunity Changing Public Opinion to Improve Boating Safety 9

  10. Public AffairsThornell Jones, FSO-PA 24-09 Sector Baltimore Workshops March 8, 2014 • Opportunity • 75th Anniversary of AUX • Speakers Bureau SO-PA • Names & Oppty to Speak to SO-PA • Boat Shows • NSBW - Kickoff the season • 200th Anniversary Star Spangle Banner Changing Public Opinion to Improve Boating Safety 10

  11. Public AffairsThornell Jones, FSO-PA 24-09 Sector Baltimore Workshops March 8, 2014 • Be Responsible for your community • Make sure they know us • Know who we are • Know what we do • Plan to Grow PA in your Flotilla Changing Public Opinion to Improve Boating Safety 11

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