The Ladder of Loyalty Jacqui Knight November 2009

1. The Ladderof Loyalty Jacqui Knight November 2009

2. The Ladder of Loyalty Successful business-owners are always moving their customers up the ‘ladder of loyalty’. (c) Jacqui Knight

3. The Ladder of Loyalty unaware Even after the most aggressive marketing campaign, there are people out there who have never heard of your business and/or your product. (c) Jacqui Knight

4. advocate client return user customer prospect suspect unaware Someone who knows the product, but doesn’t know what a business has to offer is a suspect. Tell them about what you have to offer, and if you’ve done a good job they become… (c) Jacqui Knight

5. advocate client return user customer prospect suspect unaware a prospect, and will try what you have to offer. If they come back and are satisfied, they will become a… (c) Jacqui Knight

6. advocate client return user customer prospect suspect unaware customer. Now if excel, and continue to meet more than their expectations they can be moved still further up the ladder… (c) Jacqui Knight

7. advocate client return user customer prospect suspect unaware they will start coming back regularly. We can move them further up the ladder of loyalty when we can start calling them our… (c) Jacqui Knight

8. advocate client return user customer prospect suspect unaware clients. A client is so much more powerful than a customer. And if we look after our clients, they can become.. (c) Jacqui Knight

9. advocate client return user customer prospect suspect unaware an advocate. Ever heard someone refer to ‘MY hairdresser’ or ‘MY lawyer’. That’s powerful advertising,worth a million dollars. (c) Jacqui Knight

10. advocate client return user customer prospect suspect unaware If you can anticipate their needs and desires before they ask, you can make them advocates… they will begin to promote your business. (c) Jacqui Knight

11. Successful business-owners know the benefits ofmoving customers up theladder of loyalty. (c) Jacqui Knight