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Product Competitive Analysis: [Your Company's Product]

Analyzing the competitive landscape of your company's product and its key value proposition compared to a specific competitor. Evaluate how value propositions are communicated through marketing materials and supporting elements. Identify friction points, costs, and make recommendations for product enhancement based on the analysis.

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Product Competitive Analysis: [Your Company's Product]

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  1. Competitive Analysis [YOUR COMPANY’S PRODUCT HERE]

  2. Competitive Analysis

  3. Your Company: Your Product

  4. Your Company Your Product Use marketing material, such as a landing page, to show how the value prop is communicated Value Proposition:Based on publicly available information, what is this product’s value proposition? • What is your assessment of this how this company is using this value proposition? • What is your assessment of how this company is using this value proposition? Call out key statements of the value proposition like this Call out key support elements of the value proposition

  5. Your Company Your Product • Supporting information: • How do they support that value proposition? • With what unique benefits and features? • How do they add credibility? • What is your overall assessment of these supporting elements? • The product:Actually buy or use the product if you can. What is your assessment? • In the purchase process, what friction did you experience? • Cost: • What is the cost? Use marketing material, such as a landing page, to show how the value prop is communicated Call out key statements of the value proposition like this Call out key support elements of the value proposition

  6. Competitor #1: Competitor #1’s Product

  7. Competitor #1 Competitor #1’s Product Use marketing material, such as a landing page, to show how the value prop is communicated Value Proposition:Based on publicly available information, what is this product’s value proposition? • What is your assessment of this how this company is using this value proposition? • What is your assessment of how this company is using this value proposition? Call out key statements of the value proposition like this Call out key support elements of the value proposition

  8. Competitor #1 Competitor #1’s Product • Supporting information: • How do they support that value proposition? • With what unique benefits and features? • How do they add credibility? • What is your overall assessment of these supporting elements? • The product:Actually buy or use the product if you can. What is your assessment? • In the purchase process, what friction did you experience? • Cost: • What is the cost? Use marketing material, such as a landing page, to show how the value prop is communicated Call out key statements of the value proposition like this Call out key support elements of the value proposition

  9. Recommendations • Competitive Landscape: • Competitor weaknesses and strengths • Chances to partner together • Opportunities in the marketplace • Potential VP: Based on this competitive research, do you have any recommendations for changes to your product’s value proposition? How can you act on them… • We should highlight our… • We should also indicate that this… • A detailed description of XXXX will also help to differentiate us.

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