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Today’s Mission

Today’s Mission. Review operations of YMCTB Share outline of TB’s efforts Inform about process for 5 year renewal of TID renewal Answer questions. Yosemite Mariposa Co. Tourism Bureau . Who We Are Terry Selk , Executive Director Julie Hadzega , Marketing Coordinator

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Today’s Mission

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  1. Today’s Mission • Review operations of YMCTB • Share outline of TB’s efforts • Inform about process for 5 year renewal of TID renewal • Answer questions

  2. Yosemite Mariposa Co. Tourism Bureau • Who We Are • Terry Selk, Executive Director • Julie Hadzega, Marketing Coordinator • Windy Gonzalez, Administrate Assistant • Board of Directors consists of lodging sector representatives • Marketing Committee represented by lodging sectors

  3. YOSEMITE / MARIPOSA COUNTY TOURISM BUREAU A World-Class Destination for All Seasons

  4. 2012-2013 Budget • TID - $1,200,000 projected annually (199 lodging facilities/associations) • County - $500,000 projected annually • TID = 1% of gross short term stays • Why a TID? • Governance by Board of Directors and County Board of Supervisors • Marketing Committee directs budget expenditures

  5. Goals and Objectives • Generate offseason room nights • Motivate longer length of stay • Promote events, attractions, activities and dining/shopping • Focus on core markets and underdeveloped niche markets • Assist community businesses

  6. Yosemite Mariposa Co. Tourism Bureau • 2011-2012 Results • (HomeofYosemite bounce rate, page views, etc.) • (Seasonal ad impressions, database collection, lead generation, etc.) • Recognition/awards • Growth of visitors to the Park/MC since inception of TID in 2007)

  7. Yosemite Mariposa Co. Tourism Bureau • Strategy for 2012-13 • Strengthen positioning internationally • Leverage budget through alignment with like consumer brands • Build on partnership with the County • Pursue stronger consumer awareness via creative outreach efforts

  8. Consumer Initiatives • Engage Yosemite Nation fan base • Improve functionality of Yosemite.com • Continue rebranding of website – YosemiteExperience.com • Revise Destination Vacation Planner • Seasonal ad campaigns • Expand media and pr efforts

  9. Trade and Media Initiatives • Key travel trade exhibitions • Host travel media and trade education tours • Participate in special event promotions • Launch TI Ambassador Program • Engage Mariposa County community

  10. Seasonal Ad Campaigns Picture of co-op ad • Picture of hantavirus ad

  11. Visit California Guide Yosemite Insert 13

  12. AAA Co-op Ad in VIA Magazine “Destination of the Week”

  13. Eureka! Korean Blogger finds Gold!

  14. BILLBOARDS

  15. Follow Yosemite/Mariposa County Join “YOSEMITE NATION” Today The online community and voice of Yosemite/Mariposa County Tourism Bureau Facebook: Twitter: Flickr & Half Dome Club: Home of Yosemite Blog: www.YosemiteExperience.com

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