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Understanding Young Adults' Drinking Behavior in Social Networks

Explore the cultural drivers of alcohol consumption among young adults, examining the shift towards both abstaining and heavy drinking. Learn about different groups' perceptions of alcohol's role in their lives through interviews, social network mapping, diaries, and focus groups. Discover how social networks influence young adults' drinking habits and how perceptions of excessive consumption can be diluted by broader network opportunities for moderation, linking to social mobility.

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Understanding Young Adults' Drinking Behavior in Social Networks

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  1. Drinking to Belong? Social Networks and Young Adults Decision-Making around Alcohol Pete Seaman AYHP Conference Edinburgh 1st March 2011 Twitter: @peteseaman

  2. What are the cultural drivers of consumption?

  3. ‘What we may be seeing is a polarisation of young people's drinking, with more abstainers and occasional drinkers, alongside more heavy consumption amongst those who are regular drinkers ..more alcohol down fewer throats’ (Measham 2008) Young people “drinking less”

  4. How do different groups of young adults understand the role of alcohol in their lives? Same substance, similar norms, different opportunities to ‘move on’?

  5. Methods Located 18-24 year olds within social networks • Interviews • Social network mapping • Diaries • Focus groups with peer networks • 28 index individuals yielding data from 80 people • Sampled for different trajectories to adulthood

  6. A norm for excessive consumption as part of young adulthood? I know what I do is bad for me, but I don’t see the point of like just having one drink because if you are only going to have one drink you may as well have nothing at all. female university student What is the point in drinking a pint? Like, I’m not going to get drunk, what’s the point? female university student

  7. I’ve only been going out with my boyfriend for a couple of months and since then I’ve calmed down a lot because I hang out with him and we do other things together. Female, full-time student

  8. I try and stay away from the house when I’m drinking cause my mum doesn’t like it … I go mental on the drink and that’s why my mum doesn’t drink because that is who I take it off of. She cracks up. Male in full time employment

  9. I would not go to a family party and drink a lot because I would not feel comfortable with my family seeing me drink a lot. With my friends I can drink more. Female, full time student

  10. Round here everybody drinks. All young ones, everybody drinks here …my mates are all younger than me, so they are all between 17 and 21. So when they drink, I drink. I drink, they drink… They are all just alkies! They are just like me. I drink at least four days a week …I have got about 10 fines from drinking on the street. Male, not in employment, training or education

  11. Young adults’ perceived norm for excessive consumption in young adulthood can be ‘diluted’ by broader network based opportunities to drink in moderation • These networks are located both in the past (family) and the future (partners, friends, colleagues) • Moving on from youthful excess is linked to social mobility

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