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“How can PEL become market leader in refrigeration industry? ”

“How can PEL become market leader in refrigeration industry? ”. “How can PEL become market leader in refrigeration industry? ”. bACKGROUNd. Main goal Why company lags behind Competitors Research variables . INTRODUCTION. Problem. How can PEL become market

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“How can PEL become market leader in refrigeration industry? ”

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  1. “How can PEL become market leader in refrigeration industry? ”

  2. “How can PEL become market leader in refrigeration industry? ”

  3. bACKGROUNd • Main goal • Why company lags behind • Competitors • Research variables INTRODUCTION

  4. Problem • How can PEL become market • leader in refrigeration industry INTRODUCTION

  5. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. objectives • To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share.  • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. INTRODUCTION

  6. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. methodology • Secondary Research • Qualitative Research • Survey Research Research methodology

  7. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. Secondary research • Target Market • Positioning • Product Strategy • Pricing Strategy • Promotion • Distribution Strategy • Customer Services Research methodology

  8. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. Secondary research • Target Market • Positioning • Product Strategy • Pricing Strategy • Promotion • Distribution Strategy • Customer Services Research methodology

  9. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. qualitative research • Consumers • Technology & Features • Pricing • Advertising • Positioning Research methodology

  10. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. Survey research • Buying Behavior • Performance of Refrigerator/s, • Consumer Requirements • Price Sensitivity • Advertising • Demographic Questions • Sample Size Research methodology

  11. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. Brand usage • PEL 32% • Dawlance 38% Results

  12. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. Who purchase • Head of family 40% • House wives 22% Results

  13. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. cooling • Participants satisfied with cooling • Excellent cooling 54% • Good cooling 22% Results

  14. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. noise • Only few participants reported • Noise problem • Noise problem 24% Results

  15. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. Exterior styling • Almost all participants were • satisfied with exterior styling • but few of them were • dissatisfied Results

  16. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. Reliability • Most of participants termed refrigerator for reliable Results

  17. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. shelves • Most of participants want more then three shelves Results

  18. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. height • Appropriate height for the refrigerator is 5 feet 8 inch Results

  19. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. boxes • Majority of the research respondents have expressed desire of two or more boxes Results

  20. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. color • Majority of the research respondents want black and white color Results

  21. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. cooling backup • Almost all respondents agreed with having cooling backup Results

  22. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. Price considering • Almost all respondents consider price of refrigerator before purchasing Results

  23. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. Price • Majority of respondents identified Rs:20000 to 25000 • as ideal price Results

  24. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. Brand recall • Majority of respondents reported Dawlance with the higher brand recall then PEL Results

  25. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. limitations • Time constraints • Budget constraints • Biased Sample • Non Serious Response of Participants PEL

  26. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. PEL conclusions

  27. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. recommendations • Refrigerator with Cooling Backup • Introducing refrigerators in variety of Colors • Refrigerator with wide shelf Spacing • Revising prices of refrigerators PEL

  28. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. recommendations • Revising prices of refrigerators • Changing design of Refrigerators • Customization of refrigerator boxes & • shelves. PEL

  29. To find out the reasons why PEL lags behind current leader of refrigeration industry, Dawlance, in terms of market share. • To suggest corrective measures through which PEL can become leader in refrigeration industry in terms of market share. recommendations • Advertising throughout Year • Highlighting useful features of refrigerators • in advertisements PEL

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