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Quitline Campaign

Quitline Campaign. Media Outreach African Americans and Latinos. Quitline Campaign. Campaign March 2008 – June 2009 Budget $269,000 Markets Indianapolis, Fort Wayne, South Bend, Evansville and Lake County. Quitline Campaign. Mediums Radio, Print and Out-of-Home

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Quitline Campaign

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  1. Quitline Campaign Media Outreach African Americans and Latinos

  2. Quitline Campaign • Campaign March 2008 – June 2009 • Budget$269,000 • MarketsIndianapolis, Fort Wayne, South Bend, Evansville and Lake County

  3. Quitline Campaign • MediumsRadio, Print and Out-of-Home • Creative Examples-Four (4) Radio Commercials -Four (4) African American print ads-Two (2) Spanish print ads-One (1) Out-of-Home

  4. Quitline Campaign Four (4) Radio Commercials -Quitline 60 (sample available) -Enough is Enough(sample available) -Today is the Day (Hoy es el día) -Break Free (¡Yo dejaré de fumar!)

  5. Quitline Campaign Four (4) African American print ads -This is Not Cool -Break Free -Today It’s Over -You Can Break Free

  6. Quitline Campaign

  7. Quitline Campaign

  8. Quitline Campaign

  9. Quitline Campaign

  10. Quitline Campaign Two (2) Spanish Print Ads -Today is the Day (Hoy es el día) -Break Free (¡Yo dejaré de fumar!)

  11. Quitline Campaign

  12. Quitline Campaign

  13. Quitline Campaign • One (1) Out-of-Home • -Every Cigarette Does Damage

  14. Quitline Campaign

  15. Quitline Campaign Results Over Six Month Period African American quitline callers 2008 Totals: 731 (11.5% of total users) 2009 Totals: 966 (11.3% of total users) General Popquitline callers 2008 Totals: 6,353 2009 Totals: 9,037

  16. Quitline Campaign Results Over Six Month Period Latinosquitline callers 2008 Totals: 206 (3.2% of total users) 2009 Totals: 298 (3.4% of total users) General Pop quitline callers 2008 Totals: 6,353 2009 Totals: 9,037

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