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Quitline Communications

Quitline Communications. Rome 2003. Glyn McIntosh Director of Communications. Advertising the Quitline. Television Advertising Campaigns April 1997 to March 1998. 40% of calls during 3 month campaign 22% of quitters at one year follow up – 44,204 Cost of Quitlines £695,316 ( €1,097,650)

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Quitline Communications

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  1. Quitline Communications Rome 2003 Glyn McIntosh Director of Communications

  2. Advertising the Quitline

  3. Television Advertising CampaignsApril 1997 to March 1998 • 40% of calls during 3 month campaign • 22% of quitters at one year follow up – 44,204 • Cost of Quitlines £695,316 (€1,097,650) • Cost per quitter at one year £15.73 (€24.60) • TV Advertising and Service £3,415,316 (€5,362,046) • Cost Per Quitter at one year £77.26 (€121.20)

  4. The Difference Money Makes!!€€€€€€€€€€€€€€€

  5. No Television Advertising for 3 years • April 2001 – March 2002 • Total cost of Quitline = £251,245 • Total number of Quitline Callers = 131 021 • Cost per quitter £8.72

  6. Recent Events Used to Promote the UK Quitline

  7. The Nicorette QUIT and Run Challenge • Ex 40 a day Smoker • UK Premier Football Grounds • Half Time Commentary • Signed Footballs • Hospitality

  8. The London Marathon • £1,000 for QUIT • Local Publicity

  9. The London Flora Light Challenge Women Only!!!

  10. Commit to QUIT with Febreeze • National Newspaper and Magazine • Three Months • Ring to Confirm • Holiday Prize

  11. Quitter of the Year • Launch in National Newspaper • Follow up Stories • Counsellors Visit • Celebrity • London Celebration • 8 Prize Winners

  12. QUIT Weeks • Major Shopping Centres • Local Celebrities • Win £1,000

  13. Sir Richard Doll’s 90th Birthday • Vice President of QUIT • Representatives from DoH, BMA and BHF

  14. Media Spokespeople

  15. Media Training • Television • Radio • Newspapers

  16. Directors

  17. Counsellors

  18. Schools Presenters

  19. UK Journalists

  20. Health Editors National TV National Radio Newspapers

  21. News Editors Forward Planning

  22. Problem Pages

  23. Press Releases

  24. Website

  25. Email Counselling

  26. No Smoking Day • Different Target Groups • Young People • Poor Smokers • Pregnant Smokers • Men/Women

  27. The Silly Season Eurovision Entrant Jessica Garlick with QUIT Cigarette Different angles for different times of year

  28. Case Studies Jennifer Allen and Family

  29. Other Methods of Promoting Quitlines

  30. Television Programmes • EastEnders • The Bill • Casualty

  31. Children’s Television • Newsround • Grangehill

  32. Location • Central Venue • Good Location to Film

  33. London Underground 500 Sites

  34. Celebrity Endorsement Sportspeople Non Smokers Reluctant Ex Smokers

  35. QUIT Charity Shops

  36. Working with other Organisations

  37. Lung Cancer Awareness Month

  38. Promoting Minority Ethnic Quitlines

  39. Ethnic Minority Media • De-regulation of Media has allowed Ethnic Media to flourish • Over 6 Cable TV and Satellite Channels • 12 Radio Stations • Many received all our EU

  40. Community Melas • Over 15 Summer Festivals (Melas) with nearly ½ million attending-Bradford 150,000 People

  41. Ramadan • Special time to Quit • Media • Community Pulpit Sermon • ½ Hour Radio Phone in • Health Hour on TV • Time Table

  42. Where do we go from Here?

  43. Collective PR • Provide collective statements on EU developments on behalf of the ENQ to heighten profile of the network and its members? • Use ENQ Website to publish press releases for individual countries to show the strength of Quitlines through out Europe? • Use World No Smoking Day as a media tool?

  44. Discussion Session Greito Zeeman

  45. Vasilios Talis Karina Oddoux Lina Tsanira Torsten Sonne Norma Cronin Rafaelle Luise Dolors Marin Christine Gafner Annie Meharg Lucio Golino Catherine Minot Nicholas Kordiolis Bernadette Crowe Ove Jorgensen Carlotta Raposa Hans Gilljam Karen Bowden Glyn Mcintosh Discussion Groups

  46. Bo Kolbye Peter Lindinger Despoina Koiliaridou Elzbieta Karpinska Lise Tornby Paulo Vitoria Asgeir Helgason Kawaldip Sehmi Poul Dengsoee Patricia Strand Marc Willemsen Alessandro Lattanzi Magda Cedzynska Gemma Nieva Maria Rankka Steve Crone Discussion Groups

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