3 QUITLINE NETWORKS

1. 3 QUITLINE NETWORKS APNQ, ENQ & NAQC WORKING TOGETHER ON WHO FCTC Art 14 Guidelines

2. Asian pacific quitline network • Firstly, we welcome the great news that the Asian Pacific Region will have its own network of Quitlines • Asian Pacific Quitline Network (APQN) was launched in Taipei, Taiwan on 16th April 2010. • The network initially has Quitlines from Australia, China, Hong Kong, New Zealand, South Korea, Taiwan and Thailand • Moves are underway to have India, Indonesia, Malaysia and Vietnam on board soon.

3. Asian Pacific Quitline Network

4. STRUCTURE/PARTICIPATION

5. Carpe diem • The time is right to engage with the WHO FCTC • Article 14 Guidelines on Smoking cessation are being prepared and, as networks, we need to promote Quitlines as high impact population interventions

6. HOW CAN WE ENGAGE WITH FCTC? • WHO FCTC Preamble • Emphasizing the special contribution of nongovernmental organizations and other members of civil society not affiliated with the tobacco industry, including health professional bodies, women’s, youth, environmental and consumer groups, and academic and health care institutions, to tobacco control efforts nationally and internationally and the vital importance of their participation in national and international tobacco control efforts,

7. 5 W’s & an H that is the question • Who • Why • What • Where • When • How

8. HOW CAN WE ENGAGE WITH FCTC? • As networks that are most in touch with the consumers (smokers) wecan participate, advise on and shape national, regional and global policy makers under: • Article 20 Research, surveillance and exchange of information • Article 21 Reporting and exchange of information • Article 22 Cooperation in the scientific, technical and legal fields and provision of related expertise

9. WIDER REMIT: ENGAGE SMOKERS • Quitlines numbers appearing on cigarette packs offer us additional opportunity to engage with the consumer (the smoker) by offering them product information satisfying: • Article 11 Packaging and labelling of tobacco products. • Quitline numbers appearing on TV, Radio and Website adverts allow us to engage in health promotion, education and development under: • Article 12 Education, communication, training and public awareness

10. WHO FCTC Art.14 • Article 14 Demand reduction measures concerning tobacco dependence and cessation: • Each Party shall develop and disseminate appropriate, comprehensive and integrated guidelines based on scientific evidence and best practices, taking into account national circumstances and priorities, and shall take effective measures to promote cessation of tobacco use and adequate treatment for tobacco dependence.

11. QUITLINES ON FCTC AGENDA • At the 3rd FCTC Conference of Parties (COP), they said: • Telephone counselling is another example of behavioural support. Quitlines can have a wide reach if they are free. Call-back or proactive quitlines are preferable, as they are highly cost-effective from the population perspective. Combining cessation counselling over quitlines with the offer of free nicotine replacement therapy to users can increase the number of calls and can be cost-effective by inducing large numbers of smokers to attempt to quit.* WHO (2008) Report on tobacco dependence and cessation (in relation to Article 14 of the Convention (decision FCTC/COP2(14)) Conference of the Parties to the WHO Framework Convention on Tobacco Control Third session Durban, South Africa, 17–22 November 2008

12. WHO ARE WE? • We are Community of Practice . Members sharing a common goal of improving European Union public health. • Members faced with a common set of public health problems and challenges across Europe. • Members bring a passion for tobacco control and cessation and all want to  deepen their knowledge and expertise on an ongoing basis • All contracted to a sustainable participation and network.

13. What do we do? • Four key parts to our participation and annual activity: • Extend our domain of knowledge. Hold regular seminars, bringing in all kinds of new and latest tobacco control and cessation expertise • Community of Participation- The European Union vision, we are creating a new Europe based upon people linking with people to improve public health • Share best practice -“If I can’t help you, I know someone who can!” • Develop social capital ( the connectedness!)

14. DIVERSITY IN TOBACCO CONTROL* * Joossens L & Raw M (2007) Progress in Tobacco Control in 30 European Countries, 2005 to 2007 European Network Smoking Prevention -4th European Conference Tobacco or Health 2007, Basel, Switzerland, 11-13 October 2007.

15. WORKING TOGETHER- APQN,ENQ & NAQC • Relationships and structure set to evolve- we will need to change very often! • Have a culture and ambience that opens dialogue between network members and the rest of tobacco control community- have that local and regional/global feel in the same place • Open up the flow of knowledge and Invite different levels of participation and participants so that everyone has a part to play • Develop public and private community spaces- some people like discussing ideas in large forums, others will do it at a coffee table with a one to one.

16. WORKING TOGETHER- APQN,ENQ & NAQC • We must keep our focus and concern in developing value- participants must feel that they gain something and they contribute something to the community • Mix familiar with something new each time. Get some excitement • Above all, we create a rhythm for the community- they see things repeating, rejuvenating and moving forward and are proud to be members of this unique club of networks

17. Future –metrics of 3 networks • Betweenness • Bridge • Centrality • Centralization • Closeness • Clustering coefficient • Cohesion • Degree • (Individual-level) Density • Flow betweenness centrality • Eigenvector centrality • Local Bridge • Path Length • Prestige • Radiality • Reach • Structural cohesion • Structural equivalence • Structural hole