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Video growth despite negative currency effects

Video growth despite negative currency effects. Year-end summary 2003 Ray Mauritsson, CEO. Agenda. 2003 summary and Axis today Network video: growth in security Technology: trends and outlook. Axis’ two main product areas. Network Video Products Worldwide #1 position

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Video growth despite negative currency effects

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  1. Video growth despite negative currency effects Year-end summary 2003 Ray Mauritsson, CEO

  2. Agenda • 2003 summary and Axis today • Network video: growth in security • Technology: trends and outlook

  3. Axis’ two main product areas Network Video Products • Worldwide #1 position • Axis’ largest product area, 57% of sales • An installed base of more than 300,000 units Network Print Servers • Worldwide #2 position • 35% of Axis´ sales • An installed base of more than 2,000,000 units

  4. Financial performance 2003 • Net sales: SEK 624 M (670) • Currency effects had a negative impact of SEK 71 M • Operating profit: SEK 1 M (40)

  5. Financial highlights 2003 • Growth for Video • Decreased sales within Print • Currency effects • Weakened gross margin • Cost-savings program • 14 new patents

  6. Video sales development 1998-2003

  7. Gross margin 2002-2003

  8. Q1 2004 • Continued growth within Video, + 23% • Weakened sales for Print • New generation video products launched

  9. Sales Q1, 2004 Access and other 5% Scan & Store 3% Asia 23% Print 28% 64% Video 51% EMEA 26% Americas

  10. Market size & forecast Factory revenue € million Video servers Network cameras IMS Research, ”The EMEA market for CCTV and Video Surveillance Equipment” • Axis market share in EMEA today: • Network cameras: 59.8% • Video servers: 35.4%

  11. Year 2003 – Success cases in all verticals Surveillance Solution at Dutch School Surveillance Solution at Dutch School Remote Monitoring Solution to New York State Unified Court System Remote Monitoring Solution to New York State Unified Court System Car park security in Japan Car park security in Japan Network Video improves patient care, Visicu,US Network Video improves patient care, Visicu,US Childcare Cam at Singaporian daycare center Childcare Cam at Singaporian daycare center Security in Italian Retail stores Security in Italian Retail stores Car park security in Germany Car park security in Germany Surveillance in Newport School,UK Surveillance in Newport School,UK IP based security in Texas school district, US IP based security in Texas school district, US Increased safety at Guernesey College, UK Increased safety at Guernesey College, UK Security at Sydney Airport Security at Sydney Airport Safety for Danish bank Safety for Danish bank Security cams at 70 bank offices in France Security cams at 70 bank offices in France Cameras help UK police cut crime Cameras help UK police cut crime Axis´network products for U.S federal prison Axis´network products for U.S federal prison Swedish monitoring concept in shops Swedish monitoring concept in shops Security solution to New Zealand penitentiary Security solution to New Zealand penitentiary Missouri school district implements Network Video Missouri school district implements Network Video Advanced network surveillance solutions to Washington, DC Police Advanced network surveillance solutions to Washington, DC Police

  12. Customer segments Transportation Bank Industrial Retail Government Education

  13. Benefits of network video • Remote access to video from any location • Low start-up and operating costs • Flexible and scalable solutions based on open standards • Integration possibilities A technology shift driving growth

  14. Axis compared with the competition • Dedicated to IP solutions • Global coverage • Widest range • Own technology • Over 150 ADP partners

  15. Axis’ competitive advantage • Own ASIC and compression chip • Performance, image quality and lower cost • ETRAX and ARTPEC • Experience • 9 years of imaging experience • 20 years of networking experience • Only open standards

  16. Trends - Technology • Smart cameras and integrated systems • New technology is opening up possibilities in image quality and functionalitiesExamples: • Megapixel • Pictures scalable to any format • License plate recognition • Digital PTZ

  17. New generation video products Aggressive road map • New compression techniques • Higher resolution • Full frame rate • Built-in wireless solution • Power over Ethernet • Dome cameras

  18. The future of network video • Accelerating technology shift • ”Unlimited” possibilities in addition to security solutions • New applications

  19. Visicu – eIC

  20. Strategic direction • Maximize the video opportunity • Protect the printing business • Nurture new ideas for future growth

  21. Outlook 2004 • Continued growth potential for Video • Accelerating technology shift • An aggressive product road map • Restrained development for Print • Well positioned for profitable growth

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