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Strategic Planning

Strategic Planning. Summer Breeze August 2013. What is a plan?. Outlines the steps you will take to achieve an overall goal or vision. Grensing-Pophal, L. (2011). The complete idiot’s guide to strategic planning. New York: Penguin. Why Plan?. Direction!. Direction!. Why Plan?.

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Strategic Planning

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  1. Strategic Planning Summer Breeze August 2013

  2. What is a plan? Outlines the steps you will take to achieve an overall goal or vision Grensing-Pophal, L. (2011). The complete idiot’s guide to strategic planning. New York: Penguin.

  3. Why Plan? Direction! Direction!

  4. Why Plan? Change is guaranteed

  5. Why Plan? On what are you basing your current decisions?

  6. Why Plan? Get out of the box

  7. Why Plan? Chart your progress

  8. Why Plan? Money and time are finite resources

  9. Thinking beyond your library… The success of your library contributes to the relevance of libraries throughout North Dakota

  10. Define Expectations Make sure everyone is on the same page

  11. Time Doesn’t time spent planning take away from time spent doing?

  12. Timeline • How long? • How far out?

  13. Goals • Goal: the outcome your community will receive because of what the library provides • Objective: the way your library will measure progress towards your goal • Activity: the strategy or specific actions that the library will carry out to achieve the objectives Himmel, E. & Wilson, W.J. (1998). Planning for results. Chicago, Illinois: American Library Association.

  14. Plan Contents • Core Values • Mission statement • Vision statement • Performance measures • Goals • Objectives • Activities Grace, K.S., McClellan, A. & Yankey, J.A. (2009). The nonprofit board’s role in mission, planning, and evaluation. Washington, DC : BoardSource.

  15. Steps in the Process • Prepare to plan • Evaluate current situation • Define the target • Determine the path • Evaluate progress Grensing-Pophal, L. (2011). The complete idiot’s guide to strategic planning. New York: Penguin. Grace, K.S., McClellan, A. & Yankey, J.A. (2009). The nonprofit board’s role in mission, planning, and evaluation. Washington, DC : BoardSource.

  16. Who Should Plan? • Library director and staff • Library board members • Other community members as necessary

  17. Community Committee Members Consider the demographics of committee members: • Gender • Age ranges • Geographic areas • Length of residency • Employment and education • Local government, school district, other area organizations Nelson, S. (2008). Strategic planning for results. Chicago, Illinois: American Library Association.

  18. Committee Member Orientation • Welcome letter • Names and contact information • Planning timeline • Information about the library: • Hours • Staff • Budget • Collections • Services and programs • Use statistics: • Circulation, registered borrowers, program attendance Nelson, S. (2008). Strategic planning for results. Chicago, Illinois: American Library Association.

  19. Evaluate Your Situation • Your mission

  20. Mission Statements • Describe the community need that is being met • Describe what the library is doing to meet the need • Describe for whom the need is being met Grensing-Pophal, L. (2011). The complete idiot’s guide to strategic planning. New York: Penguin. Himmel, E. & Wilson, W.J. (1998). Planning for results. Chicago, Illinois: American Library Association. Grace, K.S., McClellan, A. & Yankey, J.A. (2009). The nonprofit board’s role in mission, planning, and evaluation. Washington, DC : BoardSource.

  21. A successful mission statement… • Uses bold, clear, memorable language • Conveys the organization’s values • Has emotional and rational impact • Combines “why” and “what” • Uses positive terms • Uses active verbs • Inspires people to act, give, join, serve, learn more • Adaptable for marketing and development • Summarizes mission succinctly Grace, K.S., McClellan, A. & Yankey, J.A. (2009). The nonprofit board’s role in mission, planning, and evaluation. Washington, DC : BoardSource.

  22. Sample Missions The function of the Library is to provide the people of its community, from pre-school through maturity, with access to a balanced collection of books and other materials which will serve their educational, cultural and recreational needs. http://midhudson.org/department/member_information/missions.htm

  23. Sample Missions The mission of the Library District is to facilitate learning and self-education for the community and to encourage young children to develop an ongoing interest in reading and learning. http://midhudson.org/department/member_information/missions.htm

  24. Sample Missions The City Library is the learning center of our community and the place people turn to for the discovery of ideas, the joy of reading and the power of information. http://midhudson.org/department/member_information/missions.htm

  25. Sample Missions The mission of the Library is to promote the development of independent, self-confident, and literate citizens through the provision of open access to cultural, intellectual, and informational resources. http://midhudson.org/department/member_information/missions.htm

  26. Sample Missions The mission of the Library shall be to assure effective, expanding, free library service for the community and to lead citizens in anticipating their future needs for library services. http://midhudson.org/department/member_information/missions.htm

  27. Sample Missions The mission of the County District Public Library is to design and provide services which will fill the community's need to know, understand, manage and enjoy the world with freedom of thought, thereby improving the quality of life for its residents. http://midhudson.org/department/member_information/missions.htm

  28. Define the Target • Your vision

  29. Vision Statements • Describe an ideal future • Outline the difference you want to make in the community Himmel, E. & Wilson, W.J. (1998). Planning for results. Chicago, Illinois: American Library Association.

  30. Vision Statements • Review community needs • Turn each need into a sentence • State it positively • Use future tense • Combine the sentences and refine Himmel, E. & Wilson, W.J. (1998). Planning for results. Chicago, Illinois: American Library Association.

  31. Vision Statements • Keep in mind: - Who will be affected - The benefit they will receive - The result of the benefit Himmel, E. & Wilson, W.J. (1998). Planning for results. Chicago, Illinois: American Library Association.

  32. Sample Visions Nelson, S. (2008). Strategic planning for results. Chicago, Illinois: American Library Association.

  33. Demographics Objective measures that describe the attributes of users in a community Fisher, P.H. & Pride, M.M. (2006). Blueprint for your library marketing plan. Chicago, Illinois: American Library Association.

  34. Community Assessment • Population • Employment and Income • Education • Information Sources • Community Services http://library.nd.gov/fieldservices.html

  35. Community Assessment http://library.nd.gov/fieldservices.html

  36. Population

  37. Employment

  38. Education

  39. Information Sources

  40. Social Service Providers

  41. US Census QuickFacts http://quickfacts.census.gov/qfd/states/38000.html

  42. US Census QuickFacts

  43. US Census QuickFacts

  44. American Fact Finder

  45. American Fact Finder

  46. American Fact Finder http://factfinder2.census.gov/faces/nav/jsf/pages/searchresults.xhtml

  47. American Fact Finder http://factfinder2.census.gov/faces/nav/jsf/pages/guided_search.xhtml

  48. US Census Population Finder http://www.census.gov/popfinder/

  49. US Census Population Finder

  50. ND Dept. of Commerce http://www.commerce.nd.gov/census/population/

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