Not just a birder’s affair!

1. How can we make the Stanford Bird Fair a village event.. • Sponsors introduction • Some facts on birding and Avitourism • Why Stanford’s special • What’s planned for the Bird Fair • Discussion , Ideas Not just a birder’s affair! A Village Event

2. Sponsors for 2013 A Collaboration To Deliver A Bigger Better Bird Fair And...

3. Some Avitourism facts….. Birding is one of the fastest growing nature-based tourism activities world-wide Avi-Tourism Potential Avi-Tourist’s... World wide - 3 Million “birding” trips taken each year In South Africa per year International visitors - Up to 40,000 Local - 13,000 to 24,000 International spend +R1.27b / year Local spend between R482 and R890 million (dtiAvitourism Report-2010) Spend more than those in other niche market segments Have higher income levels, Take longer trips and visit multiple provinces more than mainstream tourism market segments. Spend a higher total number of days per year travelling for birding purposes. Are categorisedas casual (33%), enthusiastic (57%) & fanatical (10%) Enthusiastic avitourists are the core market for birding activities

4. Why is Stanford a worthy birding area? • 250+ bird species in a 35km radius from Stanford • Vegetation diversity 11 Vegetation Types • FOz6 Southern Coastal Forest • FS7 Overberg Dune Strandveld • FF1 Agulhas Limestone Fynbos • FFs12 Overberg Sandstone Fynbos • FFd7 Agulhas Sand Fynbos • AZe2 Cape Esturine Salt marshes • AZf1 Cape Lowland Freshwater Wetland • FFf1 ElimFerricreteFynbos • AZd3 Cape Seashore Vegetation • FRs11 Western Ruens Shale Renosterveld • FFb2 Western Coastal Shale band • Endemism(unique to a defined geographic area) • 30 out of 68 endemic bird species in South Africa occur in close proximity to Stanford • Western Cape is the most important endemic bird area in Africa

5. Important Birding Areas (IBA’s) A network of sites identified as critical for the long-term viability of naturally-occurring bird populations, across a range of bird species, for which a site-based approach is appropriate”. There are 124 IBA’s in South Africa – 3 of which cover the Stanford Area!

6. Flagship Species What is a Flagship Species? • Iconic animals that provide a focus for raising awareness and stimulating action and funding for broader conservation efforts  (WWF) • Species that capture the imagination of the public and induce people to support conservation action and/or to donate funds • Popular, charismatic species that serve as symbols and rallying points to stimulate conservation awareness and action Found in Stanford.... BLUE CRANE (Vul) BLACK HARRIER (NT) DENHAMS BUSTARD (Vul) BANK CORMORANT (Vul) AGULHAS LONG-BILLED LARK (NT) AFRICAN BLACK OYSTERCATCHER (NT)

7. Endangered (EN) Damara Tern Roseate Tern Near Threatened (NT) African Black Oystercatcher Agulhas Long-billed Lark Black Harrier Cape Cormorant Caspian Tern Crowned Cormorant Great White Pelican Greater Flamingo Knysna Woodpecker Lanner Falcon Peregrine Falcon Secretarybird Vulnerable (VUL) African Marsh Harrier African Penguin Bank Cormorant Blue Crane Cape Gannet Denham’s Bustard Martial Eagle Under Threat? Hottentot Buttonquail Red Data Species

8. Accessibility to great birding routes

9. Stanford Specials to draw the enthusiasts! Southern Double-collared Sunbird Forest Buzzard Jackal Buzzard Cloud Cisticola Fiscal Flycatcher Cape Grassbird Large-billed Lark Karoo Prinia Pied Starling Cape Weaver Cape White-eye Grey-winged Francolin Sentinel Rock-thrush Cape Rock-thrush Southern Tchagra Cape Bulbul Black Harrier Swee Waxbill Cape Spurfowl Cape Sugarbird Ground Woodpecker Southern Black Korhaan Orange-breasted Sunbird Cape Clapper Lark Hottentot Buttonquail Agulhas Long billed Lark Cape Rockjumper Cape Siskin Victorin’s Warbler Knysna Woodpecker

10. A Best Destination

11. The Bigger, Better Bird Fair Plan • New 4-5 day program • Impressive guest speakers to educate, entertain and enthrall • Photography Competition • 3 Categories of Serial / Professional, Open and special Blue Crane category • Exhibition Centre • Photography Competition • Local art display • Children's art display • Birdlife SA support • Photography equipment & binocular displays • Photographic workshop • By Peter Chadwick • Supported by Nikon Avi-tourists are often accompanied by spouses who are likely interested in activities other than birding. Opportunity to cross-sell avi-tourism with other activities – wine tasting, garden viewing, horse-riding, spa days...

12. The Bigger, Better Bird Fair Plan Events & Outings • Guided fynbos bird walks • Guided seabird outing to tern roost at Danger Point • Pelagic trip to Dyer Island • Riverboat cruises • Gala Dinner for VIP guests Promotion & Marketing Promotion to both local and wider audience Marketing to De Hoop database of 80,000 people Promotion through Bird Life SA & club affiliates Stanford Info Stanford Bird Club website Local radio & press Stanford to De Hoop return flight for whale watching, guided bird outing & lunch

13. Stanford Villagers – Participation • Value add accommodation packages • Bird Fair accommodation “specials” • Promote birder friendly establishments • Wine tasting specials • Lunch offers at local farms • Picnic hampers for guided outings • Venue & Catering for Gala Dinner • Riverboat cruise drinks & snacks

14. Stanford Villagers - Participation • Mini food festival in Stanford Square -“unplugged” music, serving local food, wine, beer • Children’s activities and entertainment Showcase village for Country Life Article (Peter Chadwick visiting end June) Promote the Bird Fair ... Spread the word

15. Our Ambition Make 2013 Bird Fair memorable Position Stanford as a South African “birding hotspot” Create ongoing avitourism opportunities for our village Live up to our “Best Village Destination” Award

16. Thank you!