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IDEATION 2.0

IDEATION 2.0. Empathy Define Ideate Prototype Feedback. Define. Generate Maximum Innovation Potential. Not Final Solutions. Ideas to Learn More About. Brainstorming. How might we…. The Rational Choice. The Most Meaningful. Rules

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IDEATION 2.0

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  1. IDEATION 2.0

  2. Empathy Define Ideate Prototype Feedback Define Generate Maximum Innovation Potential Not Final Solutions. Ideas to Learn More About

  3. Brainstorming How might we… The Rational Choice The Most Meaningful Rules 1. DEFER JUDGEMENT2. ENCOURAGE WILD IDEAS3. BUILD ON THE IDEAS4. GO FOR QUANTITY 5. ONE CONVERSATION AT A TIME6. BE VISUAL7. STAY FOCUSED ON THE TOPIC 8. HEADLINE The Darling Select The Long Shot Facilitation

  4. POV: Retiring workaholic needs a new reason to wake up each morning because supervising his staff inspired him. Idea: Program for newbie retirees to stay work active Attributes: Start of journey “office” “employees” Goals Bench marks

  5. Deeper Directed

  6. Analogous Structured Brainstorm What is an analogous brainstorm? A brainstorm on situation analogous to your POV. Why do an analogous brainstorm? It allows you to go deep by leveraging the abstract relationships within a situation you know well What is a structured brainstorm? A way that focuses ideas on a particular topic. Why do a structured brainstorm? In fact, isn’t that illegal? It keeps the idea generation directed. Helps facilitate synthesis.

  7. Attributes: Start of journey “office” “employees” Goals Bench marks Solution (to original pOV) Solution Metaphor Characteristic Chance to call home If you freak Bring Toys from Home Back to School Night You keep favorite red stapler Setup replica office at home Put company logo on all that you own Terrifying Meet new people Learn huge range of skills Away from parents Waking up Going to Church Kindergarten Supermarket Boat show Buying a car Stealing a diamond Prom First Date POV: Retiring workaholic needs a new reason to wake up each morning because supervising his staff inspired him.

  8. Solution (to original pOV) Solution Metaphor Characteristic Try it with your POV

  9. Solution (to original pOV) Solution Metaphor Characteristic Chance to call home If you freak Bring Toys from Home Back to School Night You keep favorite red stapler Setup replica office at home Put company logo on all that you own Terrifying Meet new people Learn huge range of skills Away from parents Waking up Going to Church Kindergarten Supermarket Boat show Buying a car Stealing a diamond Prom First Date Circus

  10. Metaphor Boat show Waking up Characteristic Solution Solution (to original pOV) Buying a car POV new people First date Kindergarten Away from parents stapler Terrifying Bring toys From home replica office Chance to call home Back to work Night logo

  11. Metaphor Boat show Waking up Characteristic Solution Solution (to original pOV) Buying a car POV new people First date Kindergarten Away from parents stapler Terrifying Bring toys From home replica office Chance to call home Back to work Night logo

  12. For Next Class: Post on your wiki page ideas for attributes that you want to prototype on Thursday. LOTS of time with users for field report that is due Thursday May 6th(But spend lots of time with users before and after that date). Please block the time.

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