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Ideation

We ideate to generate many diverse concepts, cross-pollinate ideas, and to develop collective understanding of and belief in concept directions. Ideation methods include concept maps and brainstorms. First we rephrase the problem statement in the form of a question.

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Ideation

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  1. We ideate to generate many diverse concepts, cross-pollinate ideas, and to develop collective understanding of and belief in concept directions. Ideation methods include concept maps and brainstorms. First we rephrase the problem statement in the form of a question. Then we mini brainstorm: come up with “how to…” questions We pick a few of these questions to brainstorm on, and then brainstorm! Ideation Sample Brainstorm Prep based on this POV Now we’re ready to run a great brainstorming session off of these three questions! From Brainstormed list, Pick three concepts to move forward: -most unexpected -most meaningful -the longshot Brainstorming rules: 1)Defer judgment 2)Encourage wild ideas 3)Build on the ideas of others 4)Go for quantity 5)One conversation at a time 6)Be visual 7)Stay focused on the topic 8)Headline Hint:Think about combining ideas!

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