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Ch 6: Attitudes

Ch 6: Attitudes. Part 3: Oct. 1 0, 2011. The Audience. Are there strong individual differences in persuadability ? Self-monitoring effects: Forewarning & resistance:. Attitude Inoculation. Tactics for resisting influence/persuasion Expose people to weak attacks What is the result?

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Ch 6: Attitudes

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  1. Ch 6: Attitudes Part 3: Oct. 10, 2011

  2. The Audience • Are there strong individual differences in persuadability? • Self-monitoring effects: • Forewarning & resistance:

  3. Attitude Inoculation • Tactics for resisting influence/persuasion • Expose people to weak attacks • What is the result? • Applications of this and evidence? • Reactance effect:

  4. Cognitive Dissonance • Assumes we are motivated by consistency • Want our attitudes to match our behaviors • Festinger’s (1957) research & Cog Diss Theory: • Our motivation to maintain consistency can lead to irrational behavior • What is the role of tension/stress?

  5. Festinger’s experiment: • Boring task for 1 hr., then tell next participant about your experience • Paid either $1 or $20 • Results? • The role of insufficient justification • Justifying our decisions

  6. Conditions for cog dissonance to work: • Other explanations: • Self-perception: • Impression management: • Self-esteem:

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