Marketing Yourself

1. Marketing Yourself FOCUS: The A to Z Guide on RESUMES. …because no one can do it better than you!

2. The Resume

3. The Resume What is a resume? • A resume is a short (1-2 pages), point-form document that you give to employers to tell them about your work & volunteer experience, education, and skills. • Essentially, a resume is an advertisement where you are the product!

4. The Magic Number … 20 • Studies show that on average an employer will spend no more than twenty seconds glancing over a resume.

5. Types of Resumes Depending on your work experience, the job you’re applying for, or your personal preference, you may want to use a particular type of resume. Here are three types of resumes to choose from: • Functional • Chronological • Hybrid

6. The Resume A functional resume focuses on your skills • Does not focus on previous or current WORK experience • AKA a skills-focused resume • highlights the transferable skills you gained from previous jobs, activities, experiences, or volunteer work. • It’s most commonly used when you’ve had a large gap in your employment history, or if you have never worked before.

7. The Resume –Functional Example Katie Costa439 Robinson AvenueWinnipeg, Manitoba R3H 4R3204-555-5412katie.costa@email.ca Skills and abilities Summary • Creative, hardworking, and reliable worker • Strong oral communicator, very organized, and quick learner Computer skills • Proficient in using Microsoft Office programs such as Word, Outlook, and Excel • Experience using both Microsoft- and Mac-based computer platforms Leadership skills • Elected as Grade 9 representative for Carlington Heights Students’ Council • Planned and organized school dances, band fundraiser, and Relay for Life • Selected to participate in city-wide leadership program Marketing and promotion skills • Started my own babysitting business in 2010; created flyers and promotional material, which attracted 42 new clients from local community centre and grocery stores • Designed posters and banner for Carlington Heights semi-formal dance • Contacted local businesses to purchase advertising space in Carlington Heights yearbook, and won award for highest sales for the year

8. The Functional Resume, Con’t Experience • Babysitter 2010–2011Katie and Jamie’s Babysitting Service, Winnipeg, Manitoba • Pet sitter 2007–2009Katie Johnston Animal Spa, Winnipeg, Manitoba Volunteer experience • Students’ Council • Yearbook Committee • Grade 9 Concert Band • Relay for Life organizing committee Education • Carlington Heights Secondary School 2011–presentWinnipeg, Manitoba

9. The Resume A chronologicalresume focuses on your experience • One of the most popular ways to structure a resume. • Focus is on work history • Location, positions, responsibilities, dates of employment, accomplishments, etc. • Organized with your most recent information first. • This is a great multi-purpose resume that works for most job applications, including retail.

10. The Chronological Resume Pascal Costa439 Robinson AvenueWinnipeg, Manitoba R3C 4R3204-555-2565pascal.costa@email.ca Education and training • Chippewaka College – Carpentry 2009–2012Vancouver, British Columbia • Carlington Heights Secondary School 2005–2009Winnipeg, Manitoba Experience Carpenter Apprentice 2009–2012Wood Chip Carpentry, Kelowna, British Columbia • Assisted with framing, roofing, stair-building, and various rough carpentry projects • Worked with Journeyman on completing estimations and contributed to design plans to ensure projects met building code standards

11. The Chronological Resume, Con’t Workshop Assistant 2009Stephen Jones Carpentry, Winnipeg, Manitoba • Learned to operate a variety of power tools, such as table saws, radial arm saws, circular saws, planers, and drills • Assisted carpenters with projects by prepping surfaces and cleaning up workshop General Labourer 2007–2009Hank’s Hardware, Winnipeg, Manitoba • Stocked, priced, and helped maintain inventory of store merchandise • Swept and mopped aisles, ensured products were properly displayed on shelves, and helped carry out large orders to customer vehicles Volunteer experience • Chippewaka College Students’ Council Treasurer 2011–2012 • Humane Society of Vancouver 2010–2011 • Carlington Heights Students’ Council President 2008–2009 • Carlington Food Bank 2007–2009 Accomplishments • 2011 provincial bronze medalist in lacrosse • Qualified for 2012 semi-finals of national skills competition in carpentry • 3 years on Chippewaka College Dean’s List • 4 years on Carlington Heights Honour Roll for Academic Excellence

12. The Resume A hybridresume is a combination of the two • Also known as a combination resume (elements of both the functional and chronological format) • Focuses heavily on skills, but also includes dates, titles of previous jobs, along with essential information about the position. • This is a good resume to use when you want to prioritize your skills, but also demonstrate how your career has evolved.

13. The Resume What you should include in your resume However, regardless of the type of resume you choose, here are three of the most important things it should include: • Your personal information • Your education • Your skills and experience

14. The Resume Your personal information: • The first thing your employer should see when looking at your resume is your name. Make sure it is clear, stands out, and is easy to read. • Your resume should include your full address, contact phone numbers, and an e-mail address that incorporates your first and last name. • Make sure your email address is professional.

15. The Resume Your personal information: Things you should NOT include on your resume: • your height, age, weight • aphoto of yourself • your Social Insurance Number • An unprofessional email address imwithstupid@loser.com

16. The Resume Education • List your education, starting with the most recent, and work backwards from there. • Include the name of the school, the city or town where each school you attended is located (secondary and beyond), and the years you completed. • Be sure to list any certificates or diplomas you received, including those for mini-courses like computer or software courses, first aid, or any other training that might be useful in the job you are applying for.

17. The Resume Skills and Experience: • Use your resume to show where you worked, what you learned, and how your skills and experience apply to the job you’re applying for. • Highlight abilities, skills, and experience that relate to the job you're applying for. These can come from paid or unpaid work, volunteer experience, and even hobbies. • If all of your experience is in an unrelated field to the job you’re applying for, focus on the transferable skills you learned that can be applied to the new job you’re applying for.

18. The Resume Skills and Experience: • Use action words to describe what you did in the positions you held(your resume is full of “one-liners”) • Focus on the top-five duties for each job.

19. The Resume Other relevant information • You may also want to include your job goals, the languages you speak, or any relevant achievements or awards. • You can also include interests or activities that say something positive about you. Don’t forget, however, that the point of your resume is to show why you are the right person for the job. • There are no official rules for what headings you should include on your resume. Just remember to keep it concise, with the most important information at the top.

20. Top 10 Resume Tips 1. Think ahead. If you wait until the last minute to hand in your resume, you could miss the deadline and risk not being considered for the job. 2. Tailor your resume.Include information on your resume associated with the job you are applying for. 3. Chunk it out. If there is a lot of information, break it into separate sections with specific headings. 4. Use action words. Focus on things you have accomplished, and avoid starting every sentence with “I”. 5. Proofread. Never rely on spell check. 6. Repeat Tip 5. Seriously, even one misspelled word could put you in the “do not consider” pile.

21. Top 10 Resume Tips 7. Make it presentable. Make sure your résumé looks clean and organized. Use white, letter-sized paper (8.5 x 11-inch) and a font that’s easy to read, like Times New Roman or Arial. 8. Keep it concise. Try to keep your resume as short as possible—ideally one page, two pages maximum. 9. Be honest. Lying on your resume is never a good idea. Many people who lie on their applications end up losing their jobs when their employers find out the truth. 10. Be professional. Remember, this is a business document, so don’t include unnecessary embellishments like flashy paper or a picture of yourself.

22. TV EXAMPLES • http://www.youtube.com/watch?v=o5PhUErm8I4 • http://www.youtube.com/watch?v=WreiLLGrCEY • http://www.youtube.com/watch?v=NFvEdxKZTZU