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Style & experience project „Black Sheep“ tattoo studio

Style & experience project „Black Sheep“ tattoo studio. Int B students Group 24 Ausra Mikulenaite Jovita Minceviciute Bogdan Zanesu Constantin. Agenda. Introduction Problem formulation Methods AIDA CAB Target group Analysis Conclusion.

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Style & experience project „Black Sheep“ tattoo studio

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  1. Style & experience project„Black Sheep“ tattoo studio Int B students Group 24 Ausra Mikulenaite Jovita Minceviciute Bogdan Zanesu Constantin

  2. Agenda • Introduction • Problem formulation • Methods • AIDA • CAB • Target group • Analysis • Conclusion

  3. „A great tattoo is a statement, not a style. And getting it is a journey, not a destination.“

  4. Problem formulation • 1. What could we do to improve the website?2. How could we attract people with our new design of the website?3. How could we separate this tattoo studio from the other ones?4. What could we find innovative and new to use in the website?

  5. Methods • Desk and field research; • Analysis; • Communication strategy; • CAB analysis; • AIDA.

  6. AIDA • A-ttention We using QR code and website that we designed especially for “Black Sheep” tattoo studio. • I-nterest If you want to know more about tattoo studio, you should just go scan QR code, which leads you to our website. • D-esire We want to attract as much as possible people interest in “Black Sheep” tattoo studio, by making it desirable. • A-ction First step: If you see QR code, just go and scan it, second step: go in our campaign website, in here just check information and gallery and the last step: you make appointment in studio.

  7. CAB • Capabilities- The campaign is a measure to promote tattoo studio “Black sheep”. We are using a few different Medias to reach the success, to attract as many customers. • Advantages- We adjusted our site so customers with smart phones adding QR code to website. Also made a interview with tattoo artist, so that customers that are still hesitating could watch it and fell more assured about doing tattoo. • Benefit- Customers can scan QR code with their smartphones an immediately get the needed information.

  8. Target group • Targetgroup limit is from 18 to 40 years

  9. Analysis • Communication • Professionalism versus catchy • Age difference

  10. Design • Reliable versus childish • Pop art style

  11. Interaction • XHTML 1.0 Strict -2 different CSS styles • XML file • Jscript • Notepad++ (text), Dreamweaver CS6 ( code), Adobe Photoshop CS6 (pictures) Adobe Flash CS6 . • The website requires XHTML 1.0 (encoding iso-8859-1) reader. Can run in any Screen resolution (mobile, tablet and pc) in any Browser even if the Adobe Labs showed us that our website is quite big. We checked just on Mac and Windows and Android, without Linux, and it works perfect.

  12. Structuring • The website is based on a set of divs in a CSS • Design • Visual effect between styles • Graphical techniques • Interaction • Wireframe • Site diagram • Code examples

  13. Conclusion

  14. Thank you!

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