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Child Passenger Safety

Child Passenger Safety. BCAA Traffic Safety Foundation Child Passenger Safety Program BC Injury Research and Prevention Unit Speakers’ Series January 2007 David Dunne Director, Provincial Programs. Child Passenger Safety. Overview. Traffic Safety Foundation - Programs

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Child Passenger Safety

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  1. Child Passenger Safety BCAA Traffic Safety Foundation Child Passenger Safety Program BC Injury Research and Prevention Unit Speakers’ Series January 2007 David Dunne Director, Provincial Programs

  2. Child Passenger Safety Overview • Traffic Safety Foundation - Programs • Child Passenger Safety Program • BC’s Booster Seat Challenge

  3. Child Passenger Safety Partners in Road Safety BCAA Traffic Safety Foundation • Est. 2000 – by BCAA • Registered Charity / Non-profit Organization • One-stop road safety resources • Collaboration and partnerships • Work with families and communities • Family Road Safety Solutions

  4. Child Passenger Safety BCAA Traffic Safety Foundation Programs • School Safety Patrol • Child Passenger Safety • Young Drivers • Mature Drivers Family focused road safety programs

  5. Child Passenger Safety Child Passenger SafetyBackground / Current Reality • Leading cause of death and injury in BC / Canada • Over 50% of child seats used incorrectly • 18% booster seat use in BC • less than 1 in 5 children

  6. Child Passenger Safety Child Passenger Safety (cont’) Common Issues… • Children graduating too quickly • Infants – forward facing too soon • Before 1 year of age • Children graduated to booster seats or seat belts – too soon • Children sitting in front seat (airbags)

  7. Child Passenger Safety Child Passenger Safety (cont’) • Tethers not used - correctly • Seats not secured to vehicle • Harness / Seat belts / UAS • too loose • not slotted correctly

  8. Child Passenger Safety Child Passenger Safety (cont’) • No booster seat legislation in BC • Significant reductions in infant / child and adult injuries and deaths • Not same picture with 4 – 10 yr. olds

  9. Child Passenger Safety Child Passenger Safety Program • Provincial Program • ICBC partnership • Operating over 5 yrs. • Resource for parents / organizations and communities • Building community capacity and support

  10. Child Passenger Safety Child Passenger Safety Program (cont’) • Child Seat Info Line • Child Seat Inspection Clinics • CPS Technician Training • Information Sessions • Website – www.childseatinfo.ca

  11. Child Passenger Safety Child Passenger Safety Program (cont’) • Police Training • Child Restraint Survey • Occupant Restraint Rating • Booster Seat Education

  12. Child Passenger Safety Toll-Free Child Seat Information Line • 1-877-247-5551 (BC) • CPS Technicians available • Monday – Friday / 9:00 – 5:00 • Parents / care givers / professionals • Information / support / booking inspection appointments • 13,000+ calls annually

  13. Child Passenger Safety Child Seat Inspection Clinic • FREE - Mobile service • Mostly at BCAA locations • Inspection notInstallation service • Scheduled by appointment • 1.877.247.5551 • 3,500 people annually

  14. Child Passenger Safety CPS Technician Training Courses • National Certification • 2-day courses • Partner with Justice Institute • For Child Seat Inspections • Liability concerns • 8 – 16 people per class

  15. Child Passenger Safety CPS Specialized Training Courses • Retail - Toys ‘R’ Us • Public Health • Child Care Workers • Fire Fighters • Police

  16. Child Passenger Safety Police Training and Collaboration • Specialized Enforcement Training • ½ day with enforcement activity • Crash Analysts • Counter Attack – Road Checks • School – Shopping Mall Spot Checks • Child Seat Usage Survey / Study

  17. Child Passenger Safety Information Sessions • 2 hour – 1 Day • Parent Groups (new parents / pre-schools) • Child care workers (foster care / victim services • Health Fairs (immunization clinics / baby fairs) • Public Health • Others

  18. Child Passenger Safety Website – www.childseatinfo.ca • Comprehensive information • Details regarding all stages and types (infant / child / booster) • Regulations (Federal / Provincial) • Technical issues (LUAS / Recalls) • Fact sheets (all stages)

  19. Child Passenger Safety Fact Sheets • Infant seats (birth to 1 year) • Child (over 1 yr to 40 - 48lbs) • Booster Seats (over 40lbs / 4’ 9” / 145 cm / approx. 4 – 9 yrs.) • Seat belts (back seat / air bags) (over 9 yrs.) • UAS (Universal Anchor System) • Seat belts and the law • Buying and installing child seats • Child Seat Info Line and Inspection Clinics

  20. Child Passenger Safety Child Occupant Restraint • Rating individual seating location • According to occupant type • Infant / child / booster / adult • Publish findings • Vancouver Province • Website – www.bcaatsf.ca • Good / Could Improve / Poor

  21. Child Passenger Safety Child Occupant Restraint

  22. Child Passenger Safety Booster Seat Challenge • Car Crashes – Leading cause of death among children in Canada • 2003 in BC - 955 children between 4 – 8 years seriously injured or killed in car crashes (ICBC)

  23. Child Passenger Safety Booster Seat Challenge (cont’) • Child Death Rate from Car Crashes • Significant reduction for children under 5 & over 10 • 52% & 25% between ’97 & ’01 • No change for children between 5 & 9 years

  24. Child Passenger Safety Booster Seat Challenge (cont’) • Booster seats are effective • Reduce serious injuries – 60% • Prevent death • Very low usage rate in BC • 18% - 2004 Child Seat Survey (BC)

  25. Child Passenger Safety Booster Seat Challenge (cont’) • Seat belts are designed for adults • Most children don’t reach seat belt age until about 9 years

  26. Child Passenger Safety Without a Booster Seat • Common practice • Place shoulder belt behind back • Under arm • Slide forward to knees bend comfortably • Lap belt more likely to contact more vulnerable abdomen

  27. Child Passenger Safety Results • Internal injuries • Vital organs lacerated, liver, spleen • Spinal cord injuries • Chance Fracture • Seatbelt Syndrome • Ejection • Submarine out from under lap belt • Head injuries • 4 times the risk of head injuries

  28. Child Passenger Safety Current Situation – in BC • No booster seat laws in BC • In British Columbia • under40 lbs required to be in an approved (CMVSS) child restraint • over 40 lbs required to be restrained only by pelvic restraint

  29. Child Passenger Safety Current Situation(cont’) • Quebec – 1st booster seat law Canada • Ontario and N.S. introduced booster seat legislation • Increasing number of US states have booster seat laws (over ½)

  30. Child Passenger Safety Current Situation(cont’) • Three independent booster seat initiatives underway • Boost BC Public Education Campaign • Iain Black, MLA Port Moody / Westwood • Solicitor General / ICBC

  31. Child Passenger Safety

  32. Child Passenger Safety BC Booster Seat Campaign • Introduced - May 2004 • Re-Launched – September 2006 • BCAA Traffic Safety Foundation • Provincial scope • Ministry of Children and Family Development (Hon. Linda Reid)

  33. Child Passenger Safety Campaign Objectives • Increase booster seat use in BC • Educate parents about need for booster seats • Make children more accepting of booster seats • Increase public support for booster seat legislation

  34. Child Passenger Safety Media / Public Awareness • Sept 2006 – Boost BC media launch • Knowledge Network • Boost BC videos (3) • Airing – Fall / Winter – 06 / 07 • Public Service Announcements • TV / Radio / Print • Media relations – editorial coverage • BCAA Support • member survey / position paper

  35. Child Passenger Safety Public Education • Primary target • Kindergarten / Gr. 1 children and parents • Secondary targets • Pre-school & Gr. 2 / 3 and parent

  36. Child Passenger Safety Public Education Campaign Elements • Booster Club – kids • Media campaign (PSA) – parents and kids • Public events – parents and kids • School Strategy – kids and parents • In-class resources - kids • School district strategy - parents • Parent Advisory Council strategy – parents

  37. Child Passenger Safety Booster Club for kids • Kindergarten and pre-school • Make seats more appealing • Change the social norms • Use kids to influence parents • Key element – Booster Club Certificate

  38. Child Passenger Safety Booster Club Certificate • Front cover – age, min. weight, name, date • Inside spread - activity sheet (11” x 17”) • Back panel – message to parents • Distributed free • Used in pubic events and in-class • Placemat at local ‘family’ restaurant chain

  39. Child Passenger Safety

  40. Child Passenger Safety School Strategy • In-class resources and lesson • TSF Technician conducts 1 hour lesson • Teacher delivers lesson / materials • School District Booster Seat Policy • Children required to be properly restrained • Parent Advisory Committee support • Education and communication to parents

  41. Child Passenger Safety Other Boost BC Materials French

  42. Child Passenger Safety Chinese

  43. Child Passenger Safety Punjabi

  44. Child Passenger Safety Posters

  45. Child Passenger Safety Iain Black, MLA • May 15th – Private Member’s Bill – 1st step • Proposing changes to Motor Vehicle Regulations – 8yr – 80lbs (36kg) • Media event with BCAA Traffic Safety Foundation • Follow up media activity

  46. Child Passenger Safety Iain Black, MLA • Summer / Fall 2006 • Solicitor General asked ICBC to conduct a focused consultation process • Feedback from stakeholders / experts • Reported back to Minister - Fall 2006

  47. Child Passenger Safety Iain Black, MLA • Learn more about the issue • Feedback on proposed changes • Raise public awareness and debate • Build support among other MLA • Report to Solicitor General and Cabinet

  48. Child Passenger Safety Solicitor General / ICBC • Summer / Fall 2006 • Solicitor General asked ICBC to conduct a focused consultation process • Feedback from stakeholders / experts • Report back Fall 2006

  49. Child Passenger Safety Solicitor General / ICBC • 2 Stage Process (overlapping timing) • Stage 1 - Feedback on draft regulatory changes • Booster Seats • Infant Seats • Exemptions

  50. Child Passenger Safety Solicitor General / ICBC • Stage 2 – Implication for adopting regulatory changes • Key stakeholders • Government and non-government • Reported to Solicitor General – Fall 2006

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