2013 Lipari Food Show

1. 2013 Lipari Food Show The Largest Show in the History of Lipari Foods

2. What Makes it the Largest Show Ever? Largest Number of Vendors Ever Invited Largest Number of Customers Ever Invited Largest Floor Plan Footprint Ever Largest Number of Booths Ever Largest Number of Items Ever Offered at a Lipari Show Be Part of What Many Say is “The Largest Selling Show in The United States” Here’s How!

3. Where? Suburban Collection Showplace (use Logo) 56100 Grand River Ave Novi, MI 48374 www.suburban collection showplace.com About the Show: The Lipari Food Show continues to present itself as the premiere sales event for many vendors. The last of the true selling shows is a common statement made by many participating Brokers and vendors and 2013 will be no exception. With our recent expansion onto convenience store distribution, more confection & snack variety and our “New” Dairy division we are sure to see a increase in customer interest and attendance this year. Broker and vendor support is the main ingredient to the success of Lipari Shows. Our customers depend on your selling expertise to help guide them through their product selection and purchases of product for the summer selling period. Bringing some of the top retailer s in the mid-west and a few from across the United States offers you an opportunity to see many customers and make your (our) best sales pitch in a hectic yet fun filled day of networking and selling. This manual will introduce you to everything you need to know to participate in in our one of a kind event. Your participation is the key ingredient to our success we hope you’ll give consideration to participation.

4. 84,500 Square Ft. 2013 Floor Plan is 40% Larger Than Any Previous Lipari Show 213,500 Square Ft 129,000 Square Ft.

5. Who Attends: Chain Supermarket Owners Chain Supermarket Directors Chain Supermarket Managers Independent Supermarket Owners Independent Supermarket Directors Independent Supermarket Managers Convenience Store Owners Convenience Store Operators Pizzeria Owners & Operators Foodservice Managers & Chef’s Attendance could exceed 6000 Attendees in 2013

6. How do they get there? By Air: Over 700 Commercial Flights 171 Passenger Charter Flight • By Bus • 9 Charter busses • Southern OH. • Lexington KY. • Pittsburgh PA. • West Virginia • Chicago • Madison WI. By Auto: The parking lot will overflow If you’re late it’s a long walk

7. Area Impact: 24 Area Hotels 1600 Rooms, 3000+ Room Nights Travel / Lodging Assistance: For any assistance with transportation or lodging: Rebecca Hricovsky rhricovsky@travelleaders.com Russ Reid rreid@travelleaders.com Toll Free 800-627-8350 www.Travelleaders.com/capitalareami Quantity is limited so contact Rebecca or Russ soon.

8. How Is This All Possible? It’s Because of You! And We Appreciate Your Participation

9. About 2013 Lipari Food Show

10. The Theme Help us Celebrate our 50th Anniversary This Theme is all about the Fantastic accomplishments of Jim and Rose Lipari. As we celebrate our 50 years of success let us remember that all of this started from the back of a station wagon and because of Jim’s vision Lipari is now recognized as a leader in the food distribution industry.

11. Important Dates: Booth Registration Complete ------------ February 25, 2013 Cat Mgr. Deadlines Item Selection Complete ------------------ March 1, 2013 All New Vendor “New Items” Entered ------------- January 25, 2013 All Existing Vendor “New Item Info Entered ------February 8, 2013 On Line Sample Requests Open ------- November 8, 2013 On Line Sample Requests Close ------- April 1, 2013 Refrigerated Case Rental Deadline ----- March 18, 2013 Booth Payment Received By -------------- March 15, 2013 Deduction’s for unpaid booths will be taken beginning March 20 “New Item” Showcase Items Finalized ---March 1, 2013 Name Badge Entry Deadline -------------- April 15, 2013 Show Set Up ------------ April 23, 2013 --- 8:00am to 7:00pm Booths MUST be set up April 17th Celebration Reception ---April 23, 2013 -- 7:00pm to 12:00am Lipari Masquerade Ball- April 24, 2013 9:00am to 6:00pm

12. Please, Please. Please DON’T WAIT TILL THE LAST DAY TO ENTER OR COMPLETE A TASK AS INFORMATION BECOMES AVAILABLE TO YOU PLEASE ENTER IT OR COMPLETE IT. YOU CAN EDIT OR ADJUST TASKS UP TO THE POSTED DATE.

13. Show Ship Weeks: Week 1 --- May 20, 2013 Week 2 --- May 27, 2013 Week 3 --- June 3, 2013 Week 4 --- June 10, 2013 Week 5 --- June 17, 2013 Week 6 --- June 24, 2013 Week 7 --- July 1, 2013 Week 8 --- July 8, 2013

14. Booth Information: Booth Dimensions: 10’ X 10’ Booth Structure: 8’ Back Drape --Alternating panels Red, Black & Yellow 3’ Side Curtains – (Required) Colors will alternate by aisle Booths are FULLY CARPETED Booth / Participation Fee: $4,000 per Booth There are no half booth options Any questions on booth arrangements must be directed to Don Symonds 517-202-7550

15. Decorating Your Booth: Decorating your booth is a critical part of your participation is the Lipari Show. As much as this is selling show it is also a event that has grown in popularity for the excitement we create with decorations. Many customers bring their cameras to make sure that the capture that excitement of the theme decorations. This years Lipari 50th Anniversary theme offers many opportunities for you to WOW the customers with some unique decorations. Think about a Elegant Masquerade Party as you plan your booth decorations. Need Decoration Help? Lipari is proud to partner with Bishop Design and Display as our preferred decorator for the show. Contact Bishop for any assistance you may need with you decorations , from small to large Bishop Design and Display can help make sure that your booth stands out to the crowd and is remembered by all. www.bishopdesignanddisplay.com

16. Marketing Opportunities: • We want to help you help you promote your products. We have many opportunities that offer you the ability to get the attention of customers and direct them to your booth. Contact Don Symonds to discuss : • Parking Sponsorships • Beverage Station • Reception Sponsorships • Charter Sponsorship • Bus & Charter Plane Sponsorships • Any other wild idea you may have • Our Goal is to Get Your Company in Front of as Many Customers as Possible in Just Two Days

17. New Item Displays: This is the Hottest opportunity available. These displays will be featured for customer review during the Tuesday Evening Reception, one hour before the show opens and at the entrance during the show. Contact your Category Manager for more information. $150 per item Limit 9 items per unit (1 item may have multiple flavors) $1,000 for the entire Unit

18. Electrical / Water: • BoCo Enterprises, Inc. • BoCo Enterprises, Inc. is the exclusive contractor for a variety of event services at Suburban Collection Showplace including: • Electrical Services • Phone & Internet Connections • Gas, Air, Water & Drain hookups • Cleaning Services. • You can order online or print order forms by going to the Suburban Collection Showplace website : • http://suburbancollectionshowplace.com/online_ordering.php?section=exhibitor • Discounts are available if you order required services prior toApril 15, 2013 Because booth assignments are made at a later date YOU DO NOT NEED A BOOTH NUMBER ON THE FORMS WHEN YOU FILL THEM OUT. Lipari will provide booth numbers to BoCo prior to installation of utilities.

19. Booth Furnishings: Each Booth is equipped with: 8’ Back Drape Alternating panels Red, Black& Yellow 3’ Side Curtains – (Required) Colors will alternate by aisle One 8’ Skirted Table Colors will alternate by aisle One Seven (7) Gallon waste receptacle Booths are FULLY CARPETED (Chairs are not allowed in Lipari Booths unless there are special medical circumstances. We encourage that breaks be taken in seating areas provided) Additional Furnishings: Art Craft Display is the Decorator for the Lipari Food Show. Their dedicated team of professionals have established them as a leader in all facets of the trade show and event industry. You can order additional tables, risers, drapery or other event accessories. Order online at: www.artcraftdisplay.com Use Event Code 209453 Discounts are available if you order required services prior toApril 15, 2013

20. Staffing Your Booth: What makes a Lipari Show so unique is the requirement that customers attend the show to get the deals. THERE ARE NO PREORDERS of show products. Our expectations are that there will be in excess of 6000 customers pass in front of your booth. The opportunity to sell to those customers is often determined by the quantity and quality of the staff in the booth. • Make sure there is adequate help in your booth. Eight hours is not a lot of time for customers to purchase eight week of product for the entire store. THEY DON’T HAVE TIME TO WAIT! • Make sure your staff has product knowledge on the products you represent. • Make sure your staff is knowledgeable of product pricing, suggested retails, promotions, deals and bonus buck promotions if available. A good sales strategy begins with your staff and their ability to service and sell the customers

21. We are pleased to have a relationship with Lowe Refrigeration to provide refrigerated cases for the Lipari Show. We attempt to combine all orders for the show to save on the transportation costs. To order cases: • Go to www.loweusa.com • Review cases available • E-mail your selection case information to: don_symonds@liparifoods.com • Don will confirm pricing with you • Freight charges will be calculated when all orders are in and you will be notified of final price prior to delivery • Deductions will taken to pay for cases

22. Safety: Safety supersedes all rules. Always watch for and report any dangerous situations that could harm you or one of our guests. We have a excellent record of injury free shows and with you help we can keep it that way. Fire codes require that anyone cooking with open flame have a fire extinguisher in their booth . Codes also restrict the size of propane canisters allowed into facilities If you plan to use this equipment contact Don Symonds or the Suburban Selection Showplace for the exact rules. Sanitation: Our Vendors have always been very considerate of the facilities where we hold our events. In fact we have received substantial discounts for how clean we leave a facility when we complete a show. We ask that booths be left vacuum ready when you leave them at the end of the show day. A $500. clean up fee will be deducted from any vendor that fails to teardown a booth or leaves a excess amount of trash in their booth. Food Temps: ICE WILL BE PROVIDED! Ice will be delivered on Tuesday April 23rd and be located on the Lipari Frozen Food Trailer. Ice will be available through the day on April 24th. Make sure your booth is equipped properly to maintain and check cold and hot food temperatures throughout the day. One ill customer is one to many.

23. Product Samples: There are several options to have Product Samples delivered to the show: • Order your samples on the booth registration site by April 1, 2013. • Have your samples delivered to the Lipari Foods warehouse • NO LATER THAN APRIL 15, 2013 clearly marked • ATTENTION : • JOHN TAMBOURINE • FOOD SHOW SAMPLES. • email to john_tambourine@liparifoods.com would help eliminate any confusion. • Bring Samples with you to the show. refrigerated and frozen storage trailer will be available All Samples will be delivered to Suburban Collection Showplace on Tuesday April 23, 2013.

24. Show Sample Policy: NO BAGS MAY BE PASSED OUT AT ANY BOOTH. Lipari has a long standing policy regarding the passing out of samples at our food shows. We strongly encourage sampling to our customers to allow them to determine taste and quality of product. Sampling should consist of small portions of product that the customer can consume at the booth. We STRONGLY DISCOURAGE passing out of product fro the customers to take from the show. We ask that you develop a list in you booth of customers and products they want sampled. Arrangements can then be made to deliver the customer retail units or full cases after the show. Forgotten Harvest will perform food recovery for local food banks at the end of the show.

25. How Orders are Taken: Lipari has created an exclusive wireless order system that allow you to place orders with only a san gun, bar codes and the press of a few buttons. This system allows for extremely fast order retrieval and offers the customer an itemized receipt of purchases showing each item, the allowances that they received, and totals of their savings while attending the show. It is imperative that every person in the booth be trained on how to operate these scan guns. Brochures are available explaining how to operate the equipment and training will take place during show setup on Tuesday April 23, 2013 WE CANNOT PUT ENOUGH EMPHASIS ON BEING PROFICENT IN THE OPERATION OF THE EQUIPMENT It could be the difference between a bad show and an outstanding show experience.

26. Product Signs: White Signs: Regular Stock Yellow Signs: Market Priced items. These items will have current prices at the time of the show on them but will be subject to change Signs will be made for each item in the show showing the price customers will pay. THESE SIGNS WILL BE PASSED OUT ON THE MORNING OF THE SHOW. They will need to be placed next to each items so customers are aware of the price of the item. These signs are important because Lipari does not publish pricing till the day of the show. Make sure that you have adequate help to put these signs up on Wednesday Morning prior to 9:00am. Show item Stickers will be provided when requested. These stickers have all of the product information (minus pricing) These can be used to create books or posters making it easier to order with the scan guns. Contact Don Symonds if you would like a set of these

27. Bonus Bucks: Bonus Bucks are your opportunity to work the room and recognize good customers. Bonus Bucks are most often used for deeper discounts on volume purchases. Things you need to know are:

28. Name Tags: Name tags are a REQUIREMENT for anyone attending the show. Because of issues related to unauthorized people exiting and entering different areas of the show our name tag will be strict. There are three types of badges that you will see: • EXHIBITOR – All vendors, manufacturers, brokers and booth staff are REQUIRED to wear badges • BUYER – Customers that will be writing orders will wear these badges. • GUEST – Every show brings the curious. These people may be owners or potential customers sizing us up. At any rate if they are there they are important. TO ELIMINATE DELAYS, SUBMIT A NAME BADGE REQUEST FOR ANYONE WORKING YOUR BOOTH AT YOUR ONLINE REGISTRATION SIGHT BY APRIL 15, 2013

29. Attire: SHOW DAY ATTIRE – Dress the Theme! Elegant, Masquerade Attire is appropriate but make sure you’re comfortable for a fast paced day. Business Casual – should you choose not to dress the theme PRESHOW CELEBRATION – Dress Comfortable Recognizing that many vendors will come directly from setting up their booths. Please be comfortable and enjoy the meal. Name Badges will be required and need to be ordered with your booth registration. (limit two people per booth please)

30. Celebration Reception: The Lipari Family requests your presence for an evening networking and relaxation before the show. Please join us as we kick back a little after a hard day of show set up. This is one small way for the Lipari Family to show their appreciation for all you do for our company. Customers from great distances will also be attending this event so this is a great opportunity to begin networking for Wednesday’s selling show. Date: Tuesday April 23, 2013 Place: Suburban Collection Showplace Diamond Center Time: 7:00pm – 12:00am DJ /Dancing 7:00pm – 9:00pm Buffet Dinner (Beer / Wine provided by Lipari cash bar for mixed drinks) 9:00pm Shuttle busses to Casino’s

31. Let Us Help: For assistance with: show item authorization, pricing, deals or order form questions: 586-447-3500 Ext. Director of Deli Deli Category Manager Deli Category Manager Director of Bakery Bakery Category Manager Director of Dairy Dairy Category Manager Director of Confections Confections Category Manager Director of Grocery / FS Grocery / FS Category Manager Director of Packaging Packaging Category Manager Director of Seafood Seafood Category Manager Director of Procurement Director of C-Stores C-Store Category Manager For assistance with: Registration, Show facility or layout: Don Symonds 586-447-3500 ext. 9570 517-202-7550 cell Kim Robertson 9242 Amy Henry 9241 Joan May 9252 Bill Slott 9353 John Hunter 9340 Jim Farber 9354 Mike Murphy 9249 Avi Brandvain 9270 Sharon Seller 9343 Lou Borrelli 9275 Jillian Hakalo 9287 Bob Palmateer 9534 Greg Poma 9243 Jerry Newport 9295 Jimmy Lipari 9339 Julie Nelson 9233 Mike Elsasser 9239 Matt Montgomery 9247 We look forward to seeing you at the show

32. How to Register: Go to: www.liparifoods.com Click on the Food Show page and then Vendor Registration Don’t Forget! Your booth registration must be complete by: February 25, 2013 Let Us Help You Get Registered If you’re interested in hands on training Join us immediately following this presentation