1 / 5

Survey Design Project

Survey Design Project. What is Market Research?. MARKET RESEARCH : THE PROCESS OF DETERMINING WHAT YOUR CUSTOMERS WANT. Types of Market Research. TOTAL MARKET RESEARCH : WHAT IS THE POTENTIAL FAN BASE FOR MY PRODUCT?

chloe
Download Presentation

Survey Design Project

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Survey Design Project

  2. What is Market Research? • MARKET RESEARCH: THE PROCESS OF DETERMINING WHAT YOUR CUSTOMERS WANT

  3. Types of Market Research • TOTAL MARKETRESEARCH: WHAT IS THE POTENTIAL FAN BASE FOR MY PRODUCT? • SALES RESEARCH: WHAT IS MY FAN/CUSTOMER BASE COMPARED TO COMPETITION OR PRIOR YEARS? • PRODUCT RESEARCH: STUDY FAN REACTION TO PROMOTIONS AND PRODUCTS SOLD • ADVERTISING RESEARCH: HOW EFFECTIVE IS MY FRANCHISE’S/PRODUCTS ADVERTISING?

  4. Vocabulary SAMPLE: People surveyed who represent a larger group TEST MARKET: Marketing goods in carefully selected areas prior to releasing on a larger scale PRIMARY DATA: First hand information that has never before been collected This is very efficient and can focus on needed info It may be biased SECONDARY DATA: • Information already collected for another purpose • Sources: Newspapers, libraries, U.S. Government, local and state governments.

  5. Vocabulary OBTRUSIVE: Visually obtaining information: personal survey, taste tests.. UNOBTRUSIVE:Unseen, quiet observation: quiet observation, written surveys

More Related