Liquidus Bannerlink for Autos

1. Liquidus Bannerlink for Autos

2. Page 2 Bannerlink • Data Driven Rich Media ad unit • 300 + listings within each ad unit • Dynamic inventory updates • Listing videowith music and human voiceover • Optional Features • Inventory Listing Filters • Customizable button labels andcalls-to-action • In-Banner Video • Spanishversion Classic Bannerlink Demo Non-Expandable Demo

3. Page 3 • Expandable and Non-Expandable • Turn a 30-second spot or promotional video into an interactive digital ad • Accepts video of any length • Menu includes: • Contact us • Social share • Map location • Website redirect • Optional final-screen image for messaging and call to action IBV Only Click for IBV Only non-expandable demo Click for IBV Only expandable demo

4. Page 4 Cover and Header graphics can be added to any Bannerlinkto emphasize branding, messaging, and calls to action. Bannerlink Optional Creative • Cover Display Demo • Header Graphic Demo IBV with Header Graphic Cover Display Ad Tier 2 Carousel with Header Graphic

5. Mobile Bannerlink 92% of consumers use a mobile device to research and compare prices* • Ad size is 320x50 • Works on ALL mobile devices, including iPhones • Expands to full length of device on click • Responds to all mobile gestures (e.g. pinch, zoom, click) *According to MediaPost

6. Bannerlink - Tier 2 Solution Bannerlink Carousel • Display inventory for all participating dealers in single ad unit • Vehicle video for each listing • Inventory updated daily • Geo-targeted listing inventory based on Zip Code • Filter data by New/Used, Make, Model • OptionalIn-Banner Video • Dynamic messaging • Hits on All Major KPIs • Low Funnel Activity • Search Inventory • Find a Dealer

7. Bannerlink - Tier 2 Solution Bannerlink Build & Price • Build & Price data integration • Geo-targeted inventory • Dynamic messaging and incentive integration • Reporting measures all user interactions within ad unit:Models selected, number of builds completed, vehicles viewed, contact dealer • Hits on All Major Key Performance Indicators (KPI’s) - Low Funnel Activity • Build & Price • Search Inventory • Find a Dealer • Optional In-Banner Video

8. Bannerlink – Tier 2 Solution • Dynamic Compare Data Integration • Dynamic Incentive Integration • Hits on Major KPIs - Low Funnel Activity • Build & Price • Search Inventory • Find a Dealer Compare & Conquest

9. Reporting portal provides automated metrics • Available 24/7 • Download excel report • Email reports automatically • Comprehensive performance reporting tracks: • Impressions served • Interactions • Clicks • Video play time • Time spent, etc… • In-depth metrics with Tier 2 Carousel • Most clicked Model • Most clicked Year, Make, Model Bannerlink Reporting

10. Page 10 Tier 3 Success Stories • Wallace VW – West Palm Beach • 1.2M impressions in 8 months • 305+ hours interaction time • Interaction rate of 27.6% • CTR of .10% • Shaver Preferred Motors – Chicago • 400K impressions in 6 months • 82 hours interaction time • Interaction rate of 20.8% • CTR of .11% • Fahrney Auto Group– Fresno • 1M impressions over 12 months • 374 hours interaction time • Interaction rate of 25.2% • CTR of .09%

11. Texas Ford Dealers Houston Cadillac Dealers Houston Honda Dealers Tier 2 Success Stories

12. Page 12 Key Value Proposition • Consumer Engagement • Typical autos rich media ad unit = 1.42%* • Bannerlink average engagement rate = 14.8% • Bannerlink average interaction time per campaign per month = 50+ HOURS • Bannerlink click-through rate = .07% • Bannerlink provides the advertiser the ability to put their entire inventory in front of a user– IN PAGE. • Bannerlink provides advertisers with a more qualified customer post click. Dynamic Display advertising impacts prospects at all stages of the marketing funnel. * DoubleClick Rich Media Benchmarks 2014

13. Why Bannerlink? • Displaysentire inventoryin single ad unit • Promotes an engaging, interactive experience for online consumers • Dynamic inventory with daily updates • No set-up fees • Various Sizes and functionality • Quick and easy creative changes • Include30-second spot or promotional videoin-banner • Robust, in-depth reporting beyond fundamental clicks & impressions • Low cost 160x600 Non-Expanding bannerlink

14. Page 14 • Advance.Liquidus.net is a resource portal available to you 24/7 and provides sales resources, a demo library, as well as a link to view reporting metrics. The online ordering interface can also be found here. • How to Place a Bannerlink Order: • The order portal is an easy to use interface that walks you through the order process from selecting a Bannerlink format, to uploading assets and entering advertiser information • The process is super easy for autos – you simply need to know the advertiser’s info and provide a logo and/or optional creative files such as an MP4 video or cover/header graphics, if applicable. • Your Liquidus Account Manger will be alerted via automated email once your order is submitted and will respond to you confirming receipt • Liquidus will secure the inventory data and your Account Manager will create tags for trafficking which will be sent to you along with a preview of your Bannerlink campaign • An alert email will be sent 7 days prior to your Campaign End Date. You may extend any campaign date by sending written request to your Liquidus Account Manager. Liquidus will auto-deactivate campaigns based on the campaign end date unless notified. • Bannerlink ad tags will be emailed to you within 48 hours of Liquidus receiving final inventory feed. Bannerlink turnaround time is typically between 3 – 7 business days. Providing accurate information and all accompanying files at the time you place the order will help to expedite this process. Procedures

15. Page 15 Liquidus Contacts • Ellie Hillstrom, Account Manager • 312-589-6122 • ehillstrom@liquidus.net • Dana Haskins, VP, Account Services • 312-589-6110 • dhaskins@liquidus.net • Chris Carlton, President • 312-589-6101 • chris@liquidus.net