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Tools and Tips to Market YOUR Collection

Tools and Tips to Market YOUR Collection. Ruth Wolfish IEEE Client Services Manager 31 March & 1 April 2009 UK Serials Group. Have fun marketing your collection!. Today’s Agenda. Events in the library Blogs Twitter Facebook Other simple ideas Measuring success Questions.

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Tools and Tips to Market YOUR Collection

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  1. Tools and Tips to Market YOUR Collection Ruth Wolfish IEEE Client Services Manager 31 March & 1 April 2009 UK Serials Group

  2. Have fun marketing your collection!

  3. Today’s Agenda • Events in the library • Blogs • Twitter • Facebook • Other simple ideas • Measuring success • Questions

  4. Successful Events are the Result of Several Factors • Meaningful event • Timing that works with the audience • Good promotion to the right audience • Endorsement of key influencers • Faculty • Students • What’s in it for me? • FUN!

  5. Sample Task List for Library Event • Check for conflicts on library calendar & university calendar(s) • Create task timeline for advance planning and the “day of “ • Partner with students to design poster /flyers • Engage assistance of E-resource library vendors, library staff, catering, academic departments • Plan for food, balloons, posters, etc. • Work with university building services for chairs/tables, power, web access • Take photos! Ask STUDENTS for input on where to advertise event and ideas for raffle prizes

  6. Vanderbilt University Uses Key Marketing Elements Link from technology to IEEE Xplore database Eye -catching image Enticing Attendance Generators

  7. Build on the Success of Others… • Keep fonts uniform and easy to read • Keep text light so reader sees key message first • Include an RSVP with a name

  8. Build on the Success of Others… Enticing Attendance Generators Eye Catching Image Encourage RSVP for both you & attendees • Less Text • Select most • meaningful • items Be careful of color on color

  9. It’s Not All About the Flyer…. • Clever way to bring traffic to library • Fun and original • Prizes, food • Ties in with other campus activities • Add intrigue… tour an off-limits secret tower!

  10. IEEE Fully Customizable Event FlyerFree and Easy!

  11. Eight Designs to Choose From! http://www.ieee.org/web/publications/subscriptions/clientservices/promote/tools_print.html

  12. Create Buzz with a Quiz! (and Prizes)

  13. Highlight ValuableGiveaways

  14. Blogs • Have fun • Don’t be afraid to show your personality • Informative • Accessible

  15. Blog @ University Wisconsin - Whitewater

  16. Twitter • Make it interesting • Be clear about what you’re sending • Works best with brief information

  17. University of London

  18. College of DuPage Librarian “Library Secrets”

  19. University of North Carolina

  20. Facebook • Facebook currently has more than 175 million active users worldwide. • Facebook recently surpassed MySpace in amount of visitors, making Facebook the most popular social network, followed by MySpace and Twitter http://en.wikipedia.org/wiki/Facebook

  21. Little Ideas with Big Impact • “Flyers in places people can’t avoid” (restroom) • Mel DeSart, University of Washington • Deliver requested articles to faculty in person • Rachel Berrington, formerly Mentor Graphics, now IEEE • Slide flyers under faculty doors • Anonymous • “Tear off tab” concept • Audrey Jackson, UCLA

  22. “Tear Off Tabs” Make Remembering Easy

  23. Measuring Promotion Efforts • Has usage gone up? • More attendance at events? • More research requests? • Did it make new contacts, such as: • Invited to speak at classes • “Friends of the library” • Library Board

  24. Value of Collaboration Become part of the student and faculty communities … • When students include librarians (email, meeting minutes, etc.), in their planning activities: • communication (both ways) improves • collaboration becomes truly fruitful • Participating in student planning meetings (depending on the time and availability) also helps Jay Bhatt, Drexel UniversityA Successful Collaborative Partnership among the Faculty and Librarians at Drexel University with the IEEE

  25. Questions ? Attribution Oberazzi, Flickr Ruth Wolfish IEEE Client Services Manager r.wolfish@ieee.org

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