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Role of Media in Politics: Influence and Manipulation

Explore the impact of political ads, speeches, comedic or news commentary on public opinion and the media's role in reporting politics. Understand how the media influences viewers through sound bites and propaganda techniques. Discover how politicians use the media to shape their image and communicate their message.

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Role of Media in Politics: Influence and Manipulation

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  1. Think about an political ad, speech, comedic or news commentary you recently saw. • Did it influence you? • What role do you think the media plays in politics?

  2. ROLE OF THE MEDIA HOW DOES THE MEDIA REPORT ON POLITICS? “Speak softly and carry a big stick.” “We have nothing to fear but fear itself.” “I am not a crook.” “Read my lips- NO NEW TAXES.” “Building a bridge to the twenty-first century.” “Fuzzy Math.” Answer: The Media takes a long speech and cuts it down into Little SNIPITS. SOUND BITES:A small portion of a speech that is reported on TV, radio or print.*The average sound bites is 7 seconds long, followed by 30 seconds of __commentary___. What assumptions does the media make about it’s viewer? *Public is too DUMB *Public’s attention is to SHORT What is the impact of sounds bites? *Don’t receive comprehensive information *it is easy to distort the actual meaning of what was said.

  3. ROLE OF THE MEDIA • HOW DO POLITICIAN “WORK” THE MEDIA? “time to kiss the babies……” • PHOTO OP: Staged event so that a politician can be seen by voters in A particular way. • EX. Front-page picture of Obama eating chicken Wings at Duffs restaurant. Technique? • FREE MEDIA: Media coverage of a candidate/politician for which there is NO COST Advantage? +++ Disadvantage? - - - • FREEEEEEE NO CONTROL over message • Ex. Obama appears on “Saturday Night Live” • PAID MEDIA: Media coverage paid forby a CANDIDATE, his or her CAMPAIGN or a POLITICAL ACTION COMMITTEE (PAC) • Advantage? Disadvantage? • TOTAL CONTROL Cost tons of $$$$ Ex. Obama is on all three networks during Primetime for a 30 minute info-mercial.

  4. ROLE OF THE MEDIAThe 4th Branch of Gov’t DRAMA FRONT PAGE INFO LEAD STORY ISSUES COVER MEDIA IS THE LENSE It Filters WHAT we SEE! POPULATION-US

  5. ROLE OF THE MEDIA • Propaganda Techniques • TESTIMONIAL- ENDORSEMENT from celebrities and other well known people. • MUDSLINGING- Often referred to as a “ATTACK AD” the TV, radio. And print advertising make assertion about the opponent. Sometimes know as NAME CALLING intended to create a NEGATIVE impression of one’s opponent. • TRANSFER- Use of popular SYMBOL to create a positive connotation for the candidate or the use of a NEGATIVE symbol to create a negative connotation of the OPPONENT.

  6. ROLE OF THE MEDIA • CARD STACKING-Use of STATS or DATA often in a one-sided manner; OMMISSION of information that is crucial to drawing an informed conclusion. • PLAIN FOLKSAn attempt by a CANDIDATE to appeal to the AVERAGE voter as just “ ONE OF US ” • GLITTERING GENERALITIES-They are types of ads that almost always are very POSITIVE. Designed to leave the viewer with a very good FIRST impression. • BANDWAGON-Similar to card staking, this is an attempt to convey • a sense of momentum and a ­­­EVERYONE IS DOING IT attitude

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