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GMS Webinar Series

Learn how to use DiaMIND to compare product characteristics, showcase superiority, and check the market for specific criteria to gain a competitive edge in your industry. Discover tools, examples, and strategies to position your products effectively.

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GMS Webinar Series

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  1. GMS Webinar Series Hanna LuiseHilsdorf Michaela Weis-Heidemann StephanieSwaim Use DiaMIND to identify your product benefitsand compete successfully in your market!  

  2. AGENDA forthenext 30 minutes Day-to-daybusinesssituationsthatrequire reliable comparisonsofproductcharacteristics 1 2 Show superiorityforyourproductcomparedtocompetition 3 Check marketforproductsthatmeetspecificcriteria 4 DiaMIND Demo 5 Questions & Answers

  3. Day-to-daybusinesssituationsthatrequore reliable comparisonsofproductcharacteristics Twopossiblesituations Situation 1 Youwould like toshowsuperiorityforyourproduct in comparisontocompetitiveproducts Situation 2 Youwould like to checkthemarketfor productsthatmeet specificcriteria

  4. Situation 1: Youwould like toshowsuperiorityforyourproduct in comparisontocompetitiveproducts Sales Rep: „Customers are asking me what makes our product better than competing products they are familiar with and recommend to patients. >> How can I answer?” ? „Isthere a toolthatcanhelp?“ Yes - DiaMINDisyourresourcetocompareyourproductswiththecompetition. !

  5. A concreteexampleProfilingtheEversense XL sensor Example – HowtoprofiletheEversense XL sensorversus competition: • Dexcom G5 • Dexcom G6 • Guardian Connect • FreeStyleLibre

  6. Solution – Step 1: Check forproductinformation in DiaMIND [Live demo:https://roche.sharepoint.com/sites/DiaMIND/SitePages/DiaMIND.aspx ]

  7. Solution – Step 2: Identify strengths of the RDC product(e.g. sensor lifetime, temporarily detacheable sensor)

  8. Solution – Step 3: Turn strengthsintobenefits(e.g. sensorlifetime)

  9. Solution – Step 3: Highlight thestrengths(e.g. on-body vibrationalarms)

  10. Solution – Step 3: Highlight thestrengths

  11. Situation 2:Check themarketforproductsthatmeetspecificcriteria An upcomingtenderisexpected. Tenderingcriteriaarepublished. Whichcompetingproductsmeetthespecifiedcriteria? ? „Isthere a toolthatcanhelp?“ Yes! DiaMIND – THE toolforcomparingyourproductswiththecompetition. !

  12. A concrete exampleCheck the market for products that meet specific criteria Requiredbloodvolume: 0.5 µL orless Measuring time: 5 seconds Hematocritrange: 15 – 60% Test stripejector Example – Tender criteriafor a BGM meter:

  13. Solution – Step 1:Check forinformation on tendercriteria in DiaMIND [Live demo:https://roche.sharepoint.com/sites/DiaMIND/SitePages/DiaMIND.aspx ]

  14. Solution – Step 2:Identify relevant competitors

  15. Solution – Step 3:Learnmoreaboutyourcompetitors

  16. SUMMARY BGM Lancingdevices CGM/FGM Smart pens DiaMIND – THE toolfor comparing all yourproducts withthecompetition ! • Pen needles • Insulin pumps • Infusion sets • Apps and • Software

  17. SUMMARY … evaluatingproductcharacteristics … identifyingstrengths (andweaknesses) … building a story on thefindings DiaMIND – THE toolfor comparing all yourproducts withthecompetition ! for Plus:- information about recalls and performance publications- „save favorite“ feature- „export to Excel“ feature !

  18. THANK YOU FOR YOUR ATTENTION. Comparing productcharacteristicsspecificallywithDiaMINDcanmaximizeyourcompetitiveedge!

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