Invention Machine Goldfire

1. Invention Machine Goldfire www.invention-machine.com

2. The Innovation Mandate Market Dynamics and Business Drivers • Global competition & price pressures • Rapid change in markets & technologies • Aging products • Graying workforce • Product liabilities • Regulatory & Environmental Requirements Companies must reduce resource & labor costs, while accelerating the delivery of high-value, competitively differentiated market solutions. 93% of senior business executives cited innovation as a top strategic priority. - Forrester

3. The Innovation Response Increasing top-line revenue & market share while reducing costs • Fast delivery of new & differentiated products • Proactive anticipation & strategies for evolving technologies & markets • Rapid problem diagnosis & first-time-fix • Continuous improvement of production processes • Better capture & re-use of corporate experience • Improved ROI & predictability from R&D investments CEOs are clamoring for continuous vs. ad-hoc innovation to stay ahead of competition.  - Forrester

4. Information Assets of the Innovation Ecosystem Communities Innovation Activities

5. The Communities Challenge • Engineers & Scientists • Research • QA / Reliability • Manufacturing/production • Legal • Marketing • Business Development • Executives • Supply Chain Partners • Innovation Partners • Communication breakdowns • Different disciplines, languages and time-zones • Ineffective sharing, reuse and coordination Communities

6. Information The Information Challenge Internal • Product specs & reports • Standard Operating Procedures • Best practices & Lessons learned • Defect database • Customer support database • Trade Studies, RFPs, Proposals External • Publications & journals • Patents • Basic science • Conference materials • Competitors • Innovation principles • Corporate knowledge not leveraged • Poor visibility to global content

7. The Activities Challenge • Diagnose & resolve a problem • Workaround design constraints • Redesign product to reduce costs • Design a new product or process • Analyze & avoid design risks • Devise IP strategies • Quickly answer questions • Research a topic or technology • Identify partners, track competitors • Identify new market opportunities • Develop a technology landscape or product roadmap • Idea generation not systematic and predictable • Assumptions and past experience block creative thinking • Problem and opportunity analysis incomplete Innovation Activities

8. Innovation Activities Innovation Ecosystem Intelligence Ecosystem Get the right information within the right time Capture & reuse expertise & new intellectual capital Information Communities Work collaboratively with repeatable & effective methods

9. Invention Machine Goldfire • Goldfire is an Innovation Platform that brings intelligence to: • Comprehensive problem and opportunity analysis • Optimal ideation and conceptualization • Collaboration • Integrates proven ideation, problem solving & opportunity analysis capabilities with precise access to internal & external knowledge • Drives every day, sustainable innovation by empowering and knowledge-enabling engineers,scientists & researchers with a repeatable,collaborative process

10. Goldfire Across the Product Life-Cycle From Concept to Commercialization Opportunity Identification Concept Design R&D Detailed Design Engineering Manufacturing & Production Maintenance And Repair Product Roadmapping • WHERE SHOULD WE GO ? • WHAT SHOULD WE DO ? • HOW DO WE MAKE IT WORK ? • HOW DO WE MAKE IT GOOD, SAFE, FAST & CHEAP ? • HOW DO WE FIX IT & KEEP IT WORKING ? • PLAN & RESEARCH: • CONCEIVE & DESIGN: • PREVENT & FIX DEFECTS Manufacturing Ideas Product Design Ideas Opportunity Ideas Solution Ideas Technology Ideas IDEA GENERATION PROCESS

11. Where Does Goldfire Fit? Classes of Innovation Activities Researchers • Improve Existing Product or Process • Improve the current way of satisfying a need • Develop a New Product or Process • Define a new way to satisfy a need Engineers QA & Reliability • Manage Risk in New/Improved System • Minimize the risk of satisfying a need • Analyze a Market or Technology • Identify & research needs, opportunities, threats Technologists Scientists Marketing • Devise Intellectual Property Strategies • Protect/enable the ability to satisfy a need

12. Case Study – New Product Introduction Defining a new way to satisfy a need Magnet & American Innovative Products developed “Siphon Flush” – an anti-leak toilet flapper that could save more than eleven million gallons of wasted water per day “Magnet and Invention Machine turned my idea into a revolutionary new product and delivered more than 56 percent savings on my anticipated cost.” - Wally Berry, CEO, American Innovative Products.

13. Goldfire– The Innovation Intelligence Platform Information • knowledge-enabling communities performing innovation tasks • CUSTOMER • CONTENT INDEX • PersonalData Corporate Data • World-Wide Web • Semantic Engines • GOLDFIRE INTELLIGENCE • Patents, Articles, Scientific Websites, Scientific Effects

14. Semantic Technology vs Keyword fluid door actuator failure ? abrasion comprises hydraulic diaphragm result raises leak “The actuator raises the door, it comprises a diaphragm and hydraulic fluid, but a fluid leak can result in abrasion and failure of the actuator.” Semantic Processing = RESEARCH Keyword Processing = SEARCH Goldfire extracts underlying meaning Conventional keyword processing creates a simple bag of noun phrases, you never know the relationships between phrases or parts of speech. raises actuator door Subject Action Object comprises diaphragm, hydraulic fluid actuator Whole Consists of Parts results in actuator abrasion, actuator failure fluid leak Cause Produces Effects

15. Shared & Private Knowledge Bases • Semantically Index Extensive Data Sources • Private & Shared Folders; > 100 Document Types • Lotus Notes, SharePoint, LiveLink, Documentum, Windchill, Teamcenter • E-mail, Web Sites, Deep-web sites • Point-&-Click Index Creation • Data is not moved; no manual prep required • No changes to document content or security • English, French, German & Japanese • Bring Intelligence & Utility to Textual Data • Organize Tribal Knowledge & External Expertise • Extracted Concepts, Automatic Summaries, Dynamic & Visual Topic Browsing Goldfire Indexing & Knowledge-Base Building Functions Corporate Semantic Indices Personal Semantic Indices Shared Drives Corporate Repositories WW Web Sites Email & Local Drives

16. Goldfire Intelligence • Content Sources: • Semantic insights into >19 million patents & >2 million IEEE documents • Proprietary database >9,000 scientific effects • Access methods for > 3300 Deep-Web sites • Rules for inventive problem solving • Patterns for predicting how systems can evolve • Benefits: • Leverage broad scientific knowledge for design solutions & answers to functional questions • Improve rate & quality of ideation • Enhance technology planning Invention Machine Content for Ideation & Creative Problem Solving Goldfire Intelligence Worldwide Patents Scientific Effects System Modification Patterns Inventive Principles Deep Web Access Methods IEEE Semantic Index

17. Innovation Scenarios – Photo Electric Sensor • What should the next generation do? • Can we open new markets with a smarter, more discriminating gate-opening capability? • How feasible is this option? • Is the idea viable? Make or buy? • Who are the players? Partner or competitor? • How can we improve our product? • How to increase quality & reliability? • What new features could be introduced? • How well do we know our current product? • Do we fully understand its behavior, limits, risks & dependencies?

20. Researcher – Answers & Citations Type in a specific query Result set classified for subsequent drill-down by Type of Answer, & by Topic Select Knowledge Sources Link opens document & positions on the highlighted RelevantSentence Ranked answers are returned, not just a list of documents Document summaries automatically created

21. Researcher – Knowledge Navigator Type a general phrase or query, then view dozens of categories (concept lenses) filled with facts related to your topic Mouse-over a “fact” – a pop-up gives you a quick review of the first citation Toggle to an interactive map of your research activities Concept lenses grouped into high-level categories Expand lenses, explore concepts

22. The Research Guide Edit the map to add, delete, modify or rename nodes and their connections From any node, make & review notes; and review saved query results Click the “Down-Arrow” to review the activities performed at this node Toggle back to resume researching from your current position, or double-click any node to “jump-back” and continue researching from that query

23. Researcher • Functions: • Highly relevant concept retrieval • 1-click access to internal & external content • Browse by topic or concept; view summaries • Visualize relationships; save findings • Benefits: • Enhanced discovery & understanding • Rapidly surface key ideas • Understand what questions to ask • Leverage lessons learned & past experience • Avoid past mistakes & reinventing the wheel • Accelerate “time to solution” • Effectively capture, communicate & collaborate on research & analysis activities Question-Answering Knowledge Navigator Research Guide

24. Researcher Precision Access to Relevant Concepts • Question-Answering Technology • Understands meaning of natural language content – classifies & matches questions to answers based on concept categories – or types of questions • Knowledge Navigator • Explore, discover and analyze facts based on relevant concept categories • Research Guide • Capture, synthesize, and collaborate the process of navigating and discovering “facts” and answering questions

25. Researcher Benefits • Find solutions to product design requirements & functional questions • See answers in order of ranked relevancy • Explore concept categories & topic lists • Optimize & accelerate research efforts • Leverage corporate expertise & avoid re-inventing the wheel or repeating past mistakes • Access concepts outside area of expertise • Surface key concepts without sifting through piles of irrelevant results or lengthy documents • Minimize design cycles & rework costs • Research concept feasibility & prior usage • Ensure only validated ideas go to development • Capture research thinking & rationale • Collaborate & communicate research activities Question-Answering Knowledge Navigator Research Guide

27. Analyze Cause-Effect Relationships • Capture initial subject matter expertise • Ask Cause-Finder to suggest causes semantically extracted from your corporate knowledge, worldwide patents & web content Cause-Finder Picklist • Review supporting rationale from source documents • Select relevant causes & automatically build-out the model Select Link to open full source document • Select root problems & semantically search for solutions

28. RCA - Solve in Solution Manager Subsystem to rank potential solutions Libraries to stimulate creative ideas Knowledge sources automatically searched to find potential solutions

29. Comprehensive Problem Understanding • Functions: • Retrieve cause-effect concepts • Beyond ‘search’ – taps experience consolidated across multiple languages and infinite variations of vocabulary and syntax • Leverages internal & external content simultaneously • Analyze root-causes • Solution Manager • Benefits: • Gain rapid, comprehensive understanding of causal factors • Faster problem resolution • Avoid oversights & redundant work • Capture current subject-matter-expertise for automatic reuse Knowledge-Enabled Root Cause Analysis

32. Validate Ideas, Analyze Trends Who is working with technologies to automatically detect and classify a moving vehicle? And what are they doing? View activity trend-lines, or lists of companies, inventors & patents Understand what is happening with a technology, and who is doing it.

33. Validate Ideas, Analyze Trends Explore the IP activity & trends for a specific company, or compare a group of companies. Understand what is happening with a technology, and who is doing it. Review forward or backward references Review a summary

35. Validate Ideas; Analyze Trends • Technology analysis • Identify established & emerging technology trends, and the key companies involved • Understand “make vs buy” opportunities • Company profile analysis • Identify a company’s core technologies & key inventors • Competitive analysis • Compare innovation profiles of multiple companies • Patent relationship (citation) analysis • Assess the value or roots of a technology Innovation Trend Analysis Worldwide Patents

36. Platform Services • Administration • License controls & security management • Innovation Metrics Reports • Connectivity • Personal & Corporate Knowledge Base Construction • Connectors to 3rd Party Repositories • Deep Web Link Manager • Collaboration • Dashboard & Desktop with “Passive Collaboration” • Collaboration Repository

37. Collaboration Repository • Shared Storage of Goldfire Projects • Inputs, Processes, Outputs, Results, Reports • Report Generator (Save, search & email reports) • Version Management with Baselines & Comparisons • Check-in & Out; and User Access Controls • Capture subject matter expertise • Automatic re-use • Avoid re-inventing the wheel • Coordinate team activity • Promote standards & productivity • Communicate design intent & decision rationale

38. Goldfire Success Program • Professional Service Implementation Packages • Targeted at new Goldfire users • Integrates knowledge creation, Goldfire product training, and proactive mentoring • Benefits • Accelerated Goldfire software learning curve and adoption • Identification of quality concepts to real customer innovation problems • Ability to apply Goldfire to a variety of innovation activities

39. Computer-Based Training Modules • Self-Paced CBT Training • Goldfire Product Features: comprehensive new user training • Innovation Tasks: help users apply Goldfire to specific tasks • Administrator Training: help Goldfire Administrators configure & maintain knowledge-bases, users, and the server • New release courses: • Introduce new features in a simulated environment • Benefits • Accelerate initial learning curve and adoption • Apply Goldfire to a variety of innovation problems; fast ramp to deliver quality concepts to real needs • On-demand refresher training • revisit a Goldfire feature or capability when needed

40. Goldfire Insight Functional Benefits • Precise Concept Retrieval for Enhanced Research & Analysis • Leverage Lessons Learned and Corporate & Worldwide Knowledge • Capture & Transfer ‘Graying’ Expertise • Avoid Rework & Repeating Past Errors • Comprehensive Analysis of Cause-effect Relationships • Resolve Design Trade-offs and Constraints • Think Outside of the Box; Stimulate Creative Ideation • Leverage Intellectual Property to Identify Market Opportunities, and Technology Trends & Players; and Track Competitors • Collaborate Across the Goldfire Community; Capture & Communicate Decision Rationale Across the Product Life-cycle

41. Goldfire– Driving Sustainable Innovation • Key Operational Benefits • Generates actionable knowledge and optimal ideation • Delivers in-depth assessments of problems and opportunities • Provides a repeatable, structured process for idea generation • Boosts staff productivity - accelerating informed, high-quality decisions • Key Business Benefits • Higher market share & revenue • Competitive differentiation • Faster time to market • Increased customer satisfaction • Lower costs

42. Thank You