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MEEC

MEEC. Chapter Fourteen International Issues in Meetings, Expositions, Events and Conventions. MEEC Around the Globe. Europe Root of the trade fair industry Focal point of international fairs & expositions Two Reasons Location Crossroads of the world Transportation network

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MEEC

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  1. MEEC Chapter Fourteen International Issues in Meetings, Expositions, Events and Conventions

  2. MEEC Around the Globe • Europe • Root of the trade fair industry • Focal point of international fairs & expositions • Two Reasons • Location • Crossroads of the world • Transportation network • Industrial base

  3. MEEC Around the Globe • Europe • Germany • $10.5 Billion annual • 165,000 exhibitors in 133 international events/year • 40% of exhibitors are non-European • Hannover, Frankfurt/Main, Cologne, Dusseldorf • Italy • Milan – fashion trade fairs • Rome

  4. MEEC Around the Globe • Europe • United Kingdom • 1,800 exhibitions (2001) • 17.3 million visitors • 450 venues • The Netherlands and Belgium • Eastern Europe • Impact of European Union

  5. MEEC Around the Globe • Asia • Exhibitions Focus on • High technology • Consumer electronics • Food • Taiwan & Singapore are leaders • China • Hong Kong, Shanghai, Beijing • Vietnam, Malaysia and India

  6. MEEC Around the Globe • Africa • Main centers • Cairo, Egypt • Johannesburg, South Africa • US Department of Commerce provides special assistance / rates

  7. MEEC Around the Globe • Middle East • Main centers • Dubai & Abu Dhabi • Exhibitions Focus on • Furniture • Automobiles • Consumer Electronics

  8. MEEC Around the Globe • Latin America • Main centers • Sao Paulo, Brazil • Santiago, Chile • Mexico City • Las Americas Exhibition Center

  9. U.S.A. Adjunct to association meetings Owned by associations Private / Entrepreneurial and for-profit Other Countries Associations play a minor role Government with organizing companies plan and operate Ownership, Sponsorship & Management Models

  10. Ownership, Sponsorship & Management Models • World Trade Centers Association • Not-for profit, apolitical organization • Promotes the concept of World Trade Centers to bring together business and government agencies • 300 World Trade Centers in 91 countries serving over 750,000 international businesses • Many have exhibition facilities • Sponsor trade meetings and educational evets

  11. International MEEC Considerations • Lessons to be learned from overseas • Excellence of infrastructure • Public transportation and access • Logistics • Specialized departments for exhibitors • Simplified shipping and storage • Support organizations • Government agencies and trade promotion organization involvement

  12. International MEEC Considerations • Methods of Exhibiting • As part of government sponsored Pavilions • Under auspices of another company • Joint ventures between companies • On their own

  13. International MEEC Considerations • Terminology • Stand = booth or exhibit • Congress = meeting or convention • others • Contractual and Procedural Issues • Labor • Customs Clearance • Freight forwarder • Duty / Taxes • Carnet or Trade fair bond

  14. International MEEC Considerations • Understand business protocol & cultural differences • Verbal and physical greetings, hand gestures, eye contact • Use of first / last names • Clothing styles • Hospitality customs (food and beverage) • Gift giving – gift accepting • Style of physical contact • Business and corporate titles • Class / rank

  15. International MEEC Considerations • Understand trade show differences • Hospitality events held on show floor • Nonexistent height restrictions • Smoking • Lack of lead retrieval systems • Longer hours • Systems • Metric • Electric voltages • Video format

  16. International MEEC Considerations • When considering participation • Understand objectives and know the audience • Difference between different fairs and expositions in the industry • Determine method to measure Return on Investment • Costs • Cultural consequences

  17. International MEEC Considerations • When considering participation • Personnel resources of the company to support effort Type of participation – method of exhibiting • Identify and analyze the requirements • Support of senior management • Know the logistic requirements

  18. Trade Fair Certification • Program of US Department of Commerce • Promote exports of US products and services • Endorses show organizers who manage and organize overseas events • Program helps to attract more exhibitors • Promotes the event • Requirements: • US Pavilion or attract 10 other US companies • Have a US agent or office • Event has taken place before

  19. Review • MEEC Around the Globe • Europe • Asia • Africa • Latin America • Middle East • Ownership, Sponsorship & Management Models • International MEEC Considerations • Lessons to be Learned • Methods of Exhibiting • Differences • Participation • Trade Fair Certification

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